Key Facts

Remote From:

Vietnam

Category: Copywriter

Freelance

Senior (5-10 years)

English

Hard Skills

Copywriting Headline Writing Storytelling Campaign Management Content Strategy Persuasive Writing

Other Skills

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Brainstorming
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Creativity
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Strategic Thinking
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Leadership
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Mentorship
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Communication
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Adaptability
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Teamwork

Roles & Responsibilities

Extensive experience as a senior copywriter in advertising/branding
Strong instinct for brand voice and strategic storytelling
Proven ability to translate complex briefs into clear, compelling messages that move audiences and meet business goals
Experience mentoring and developing junior writers or emerging talent

Requirements:

Shape narratives and campaigns that captivate, convert, and align with the brand identity
Translate complex briefs into clear, compelling messages across taglines, scripts, and long-form content
Craft enduring brand voice and ensure consistency across all campaigns
Mentor and develop junior writers to elevate the team's work

Green Park Content

About Green Park Content

Green Park Content (GPC) is a multi-award-winning, global brand publishing agency with hubs in London, Jakarta, Singapore, New York & Sao Paulo. We have the privilege of partnering world-class, iconic, mega-brand clients: including Unilever, Danone, Reckitt, Nestle, Kodak, Eu Yan Sang, Unilever Food Solutions, Sunglass Hut, Havaianas, Knorr, Ricola, Hellman's, Ben & Jerry's, Lipton, PepsiCo, Diageo and RELX. We have also earned the trust of our clients, and use data and insights to help them navigate and make sense of the future, whilst optimising their future growth opportunities. GPC specialises in digital content that connects with the audience, at the right time, in the right way. We bring data-driven insights and expertise in SEO content with exceptional creative execution that drives amazing results.We help brand GPC are in hyper-growth, as SEO is now a strategic priority for progressive clients who want to win at search, maximise their organic traffic, and save millions on paid media. At GPC, our team comprises best-in-the-industry talent, is multi-cultural, ethnically diverse, gender balanced, digital and tech savvy, and we practice the future of work. We are a diverse tribe, connected across multi-function expertise, we are powered by passion, united by purpose, we speak fluent SEO, are client centric and we always go beyond the extra mile to deliver success for our clients. GLOBAL AWARDS - Winner Global Content Awards for Global Content Strategy of the Year 2020 - Winner of The CMA International Content Marketing Awards for Best Use of SEO 2019 & 2020 - Winner of Content Marketing Awards for Best Content Strategy 2020 - Finalist for Content Marketing Awards for Best Use of Video in Content Marketing & Best Use of Content Curation 2020 - Finalist for The Drums Search Awards for SEO – Most Effective Use of Content & Best B2C Campaign 2020 www.greenparkcontent.com www.linkedin.com/company/greenparkcontent www.instagram.com/GPCAsia

Founded: 2018

Company size: 201 - 500

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Job description

The Senior Copywriter, a master of language and strategy, brings both precision and poetry to the fast-paced world of advertising.

With years of experience and an instinct for brand voice, they shape narratives that not only captivate, but convert. More than a wordsmith, they are a creative architect—translating complex briefs into clear, compelling messages that move audiences and meet business goals.

From sculpting big ideas to mentoring emerging talent, the Senior Copywriter is both craftsman and conductor, ensuring every campaign sings in tune with the brand’s identity. Their words don’t just echo; they resonate—taglines that stand the test of time, scripts that stir emotion, longform that lingers in the mind.

In a landscape where trends shift overnight, the Senior Copywriter remains a steady force—strategic, sharp, and endlessly inventive. They don’t just tell stories. They shape the voice of the brand.