Senior Creative Strategist – Paid Social (Meta Ads) | Remote
Position Type: Full-Time, Remote
Working Hours: EST Hours
About the Role
At Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram advertising campaigns.
This is not a traditional media buying role focused only on dashboards and optimization.
Your primary edge should come from your ability to:
- develop winning ad concepts
- create compelling hooks and messaging
- write high-converting creative briefs
- shape storytelling that drives conversions
- scale campaigns through creative iteration
You will own campaigns from:
idea → creative strategy → launch → optimization → scale
If you understand that strong performance marketing starts with creative strategy, this role is built for you.
What You’ll Own
Paid Social Campaign Management
- Own and scale Facebook & Instagram ad campaigns across multiple accounts
- Manage campaign performance from:
- concepting
- launch
- optimization
- scaling
- Handle monthly ad budgets ranging from:
- Maintain accountability for:
- CPL
- CPA
- ROAS
- conversion performance
Creative Strategy (Primary Focus)
- Develop original:
- ad angles
- hooks
- messaging frameworks
- campaign narratives
- Write high-converting creative briefs for:
- designers
- video editors
- UGC creators
- Lead UGC strategy, including:
- scripting
- storytelling
- video direction
- performance-focused concepts
- Contribute directly to ad ideation and creative execution
- Continuously test and iterate new creative concepts
Performance Optimization
- Analyze campaign performance daily
- Identify winning creatives and scale them effectively
- Optimize:
- audiences
- offers
- creatives
- messaging
- Make data-driven decisions based on campaign insights
Creative + Data Feedback Loop
- Use performance data to refine:
- messaging
- hooks
- storytelling
- positioning
- Understand why creatives perform — not just what performs
- Improve campaign efficiency through continuous creative testing
Collaboration & Ownership
- Work closely with:
- designers
- editors
- internal marketing teams
- Align campaigns with revenue and growth goals
- Operate independently with strong ownership over outcomes and performance
What Makes You a Strong Fit
- You think creative-first, not dashboard-first
- You understand the relationship between:
- You know how to create ads that convert — not just launch campaigns
- You are both analytical and creative
- You thrive in fast-paced, performance-driven environments
- You proactively bring fresh ideas and test aggressively
Requirements (Must-Have)
Experience
- 3+ years running Facebook & Instagram ads at a high level
- Proven experience managing:
- $10,000+/month ad spend
- preferably significantly larger budgets
- Experience handling multiple accounts simultaneously (5+ preferred)
Creative Strategy Experience
- Strong hands-on involvement in:
- ad concepting
- creative strategy
- messaging development
- creative brief writing
- storytelling for paid ads
- Ability to create:
- high-converting UGC concepts
- static ad concepts
- video ad narratives
Technical & Platform Skills
- Strong command of:
- Meta Ads Manager
- Facebook Business Suite
- Meta Pixel
- conversion tracking
- campaign optimization
- Strong copywriting ability for:
Important
Candidates who have only managed campaigns operationally without contributing directly to:
- creative strategy
- messaging
- ad concepts
- creative direction
will not be a fit for this role.
What Separates Top Candidates
- Strong portfolio of winning creatives:
- UGC
- static ads
- short-form video ads
- Ability to clearly explain their contribution to creative performance
- Deep understanding of:
- creative psychology
- conversion flows
- offer positioning
- Experience managing:
- $50K–$250K+ monthly budgets
- Experience with:
- UGC workflows
- creator coordination
- video production processes
- Daily use of AI tools such as:
- ChatGPT
- AI-assisted creative workflows
What a Typical Day Looks Like
- Review Meta campaign performance and identify opportunities
- Develop new ad concepts and messaging angles
- Write creative briefs for designers and editors
- Launch and test new creatives
- Analyze CPL, CPA, CTR, and ROAS performance
- Scale winning creatives and pause underperformers
- Collaborate with internal teams on growth initiatives
In short:
You drive paid social growth by combining strong creative strategy with performance-focused execution.
Key Metrics for Success (KPIs)
- CPL, CPA, and ROAS improvements
- Speed and quality of creative testing
- Campaign scalability and performance consistency
- Conversion performance across multiple accounts
- Ability to consistently launch winning creatives
- Revenue growth driven through paid social
Why This Role Stands Out
- Creative-first performance marketing role
- High ownership across strategy and execution
- Direct impact on growth and revenue
- Opportunity to shape messaging and creative direction at scale
- Exposure to:
- paid social
- UGC systems
- performance creative
- growth marketing
- Growth opportunities into:
- Creative Director
- Head of Paid Social
- Growth Marketing leadership
Interview Process
- Initial Phone Screen
- Video Interview with Recruiter
- Client Interview
- Offer & Background Verification
Apply Now
If you:
- understand how creative drives conversions
- enjoy building winning ad concepts
- thrive in paid social performance environments
- want ownership over both strategy and outcomes
this is a strong opportunity to lead creative-driven growth across high-performing Meta campaigns.
