Who You Are:
You are someone who naturally asks, “What is actually going on here?” and then goes and finds the answer.
You are comfortable working with both qualitative and quantitative inputs, including conversations, interviews, survey data, partner insights, and performance data, and turning them into something useful and clear.
You do not just collect information. You connect dots, spot patterns, and explain what it means and what to do next.
You are also a strong editor and communicator. You can take complex ideas and make them simple, structured, and actionable.
You do not stop at insight. You push through to what should happen next.
What You’ll Be Doing (Responsibilities): 1. Build a clear understanding of our audience: You will lead how we gather insight about senior decision-makers across our brands.
- Run surveys and research to capture first-party data
- Conduct and synthesize editorial interviews and expert conversations
- Pull insights from events, community discussions, and market activity
- Gather and synthesize insights from strategic partners and external collaborators
- Identify patterns in what our audience cares about, struggles with, and prioritizes
Your goal is to build a consistent, reliable view of what matters most to our audience.
2. Turn inputs into clear, usable insights: You will take what we learn and turn it into direction.
- Translate research and observations into clear insights tied to decisions
- Bring together internal data and partner insights into a single point of view
- Connect insights directly to recommended actions and expected outcomes
- Translate insights into clear reports and briefings that leadership and teams can act on
- Inform editorial direction, content strategy, and audience targeting
- Ensure major initiatives are grounded in real audience understanding
Your work should answer: What does this mean, and what should we do differently because of it?
3. Lead insight-driven content and research: You will create the outputs that demonstrate our authority and drive audience growth.
- Develop reports, surveys, and insight-driven content
- Partner with strategic partners on co-created research and intelligence projects
- Support experiences designed to convert readers into subscribers, including interactive tools and insight-driven email content
- Package findings into formats that attract and convert subscribers
- Ensure insight-driven content and research directly contribute to subscriber growth
- Partner with revenue, sponsorship, and events teams to ensure this work supports commercial opportunities
These outputs should drive credibility, subscriber growth, and measurable performance.
4. Measure performance and make recommendations that drive audience growth: You will own how insight-driven work is evaluated and improved, with a clear focus on driving audience growth.
- Define how we measure the performance of insight-driven content and experiences
- Track and analyze performance to understand what is driving subscriber growth and what is not
- Make clear, actionable recommendations tied directly to audience growth
- Deliver clear, actionable reports to leadership and teams that inform decisions and next steps
- Partner with editorial, audience, and product teams to apply those recommendations
- Use insights from partners to inform what we prioritize, measure, and scale
Your work should lead to continuous improvement and measurable audience growth.
5. Build a repeatable system for insight: You will create a system, not one-off projects.
How Your Success Will Be Measured:
- Growth in subscribers from our target audience through insight-driven content
- Improved conversion rates on research, reports, and insight-based experiences
- Increased return engagement from audiences acquired through these efforts
- Successful delivery of co-created research or insight projects with partners
- Clear, actionable recommendations and reporting that lead to measurable audience growth
- Evidence that insights are shaping editorial, product, and audience decisions
Your Skillset Includes:
- Experience working with research, insights, or audience data in a way that influenced decisions
- Strong interviewing and synthesis skills, with the ability to turn conversations and data into clear insights
- Ability to connect qualitative inputs and performance data to recommendations and next steps
- Experience creating content, reports, or products based on research or insights
- Experience designing and running surveys or structured research projects
- Experience turning research or insights into subscriber growth or audience-facing products
- Experience working with external partners to gather insights or develop joint initiatives
- Comfort working across editorial, audience, product, and partnerships
- Strong judgment and clarity in how you communicate findings
Nice to Haves:
- Experience synthesizing insights from executive-level interviews with senior decision-makers
- Experience informing event programming or cross-channel initiatives based on research or insights
- Experience collaborating with external partners on co-created research, surveys, or insight-driven content
- Familiarity with using AI or emerging tools to analyze audience behavior or surface insights
Why This Role Matters:
This role ensures we are building for real people with real needs, not assumptions.By grounding our content, products, and strategy in actual audience and partner insight, this role helps us:
- Create more relevant, higher-performing content
- Build stronger trust with senior decision-makers
- Drive audience growth through insight-led content and experiences
- Convert more effectively and retain attention over time
- Strengthen strategic partnerships through shared intelligence
- Continuously improve how we perform and grow
About Us:
We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.
Diversity Equity and Inclusion:
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
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