Senior Director of Business Solutions & Strategic Alliances

Who we are:

At Workplace Options (WPO), we deliver human-centric solutions that empower people to thrive - personally and professionally. With a global team of more than 4,800 professionals, we provide real-time emotional support, therapy, coaching, mindfulness, and family services to millions worldwide. Since 1982, we’ve partnered with employers, health plans, and insurers to design flexible, forward-thinking programs that evolve alongside today’s changing workforce.

Today, we support 160 million people across 150,000 organizations, including over half of Fortune 500 companies. Now part of the TELUS Health family, we are expanding our global impact by combining decades of wellbeing expertise. Together, we’re building healthier, more resilient organizations—one person at a time.
 

Current Opportunity: Senior Director of Business Solutions & Strategic Alliances

Location: US
Onsite/Hybrid/Remote: Remote

What you will do:

We are a dynamic player in the wholesale market, focused on expanding our reach through a strong, scalable reseller network. Our goal is to forge long-term partnerships that drive mutual growth. As we continue to evolve, we are looking for a strategic, high-impact Sales Director to lead the charge in identifying and developing new reseller relationships.

We’re looking for a driven, strategic Sales Director to lead outbound efforts in building a robust reseller network. Your primary mission is to hunt for and acquire new resellers—digging into existing, high-potential segments while also identifying untapped or emerging ones. You’ll play a key role in expanding our footprint in the wholesale market by initiating high-value conversations, qualifying leads, and shaping tailored go-to-market strategies that align with the unique needs of each reseller type.

You’ll be on the front lines of growth—bringing market intelligence back to the team, influencing program design, and ensuring long-term success by coordinating closely with Account Managers and internal stakeholders. This is a high-impact, growth-oriented role for someone who thrives in outbound sales and strategic market development.

Responsibilities:

• Identify and prioritize new reseller opportunities through proactive market research and structured outreach
• Shape conversations using the voice of the customer to influence value messaging and positioning
• Lay the foundation for scalable reseller programs in collaboration with leadership and cross-functional teams

Strategic Sales Execution

• Proactive prospecting using a structured, data-informed targeting approach
• Tailor outreach strategies to different reseller profiles—no one-size-fits-all pitching
• Build and nurture relationships with key decision-makers, including CEOs and founders
• Act as a trusted advisor, not just a salesperson, to potential reseller partners

Internal Collaboration & Enablement

• Integrate Account Managers (AMs) early in the sales process to ensure long-term relationship success
• Work closely with Product, Marketing, and Enablement to shape go-to-market efforts and improve reseller experience
• Coordinate subject matter experts (SMEs) into the sales cycle when appropriate to deepen impact
• Bring actionable market insights back to the team to influence internal strategy, program design, and KPIs

What Success Looks Like:

• Strong pipeline of aligned, high-potential reseller opportunities
• Strategic, insight-driven sales conversations that reflect our understanding of reseller needs
• Early, seamless involvement of AMs to ensure handoff and continuity
• Consistent feedback loops that help refine targeting, messaging, and program evolution

Required Qualifications/Skills:

To excel in this role, you will need the following qualifications and skills:

• 5-7 years in B2B sales, preferably in wholesale, channel sales, or reseller environments, such as insurance, health care, or technology
• Proven experience in prospecting and new market development
• Strong communication and consultative selling skills
• Ability to build credibility with executive-level stakeholders
• Comfortable working cross-functionally to execute go-to-market initiatives
• Self-motivated, adaptable, and focused on both strategy and execution
• Bachelor’s degree in Business, Marketing, Communications, or related field (preferred).
• Experience working in partner-led GTM environment (preferred).
• Background in sales enablement or customer success strategy (preferred).
• Experience with tools like Microsoft Office Suite and CRM (preferred).

Why join us: 

• Direct impact on company growth and strategic direction
• Opportunity to help shape scalable reseller programs from the ground up
• Collaborative, fast-moving environment with room to grow
• High-earning potential through a transparent and motivating commission structure

What we offer:

At Workplace Options, we don’t just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include:

Full Benefits Package, Paid Time Off, 401k match, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Training/tuition reimbursement, Mentorship Program, Employee exchange programme.

At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes.

We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging and personal growth.

For further details about WPO please check out our website www.workplaceoptions.com and these short videos give a great overview of what we do Human-Powered Care and The WPO Global Experience

Workplace Options collects and processes personal data in accordance with applicable data protection laws. If you are a European job applicant, refer to our Privacy Notice for further details (https://www.workplaceoptions.com/privacy-notice-for-recruitment/).