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Principal Product Marketing Manager, Data & BI

Actian Corporation

Role overview

Qualifications

  • 6-10 years of product marketing management experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories
  • Experience marketing a BI or analytics product directly
  • Background marketing to analytics teams, data engineers, and application developers
  • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations

Responsibilities

  • Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects Actian's value to customer needs
  • Lead go-to-market for product launches from bill of materials through sales enablement and create demand generation content for technical and business buyers
  • Build and deliver internal enablement materials and training, including product tours, email cadences, pitch materials, customer stories, and demo scripts, plus sales plays and campaigns
  • Partner with R&D to shape the roadmap and articulate the AI story, monitor competitive landscape, and provide strategic recommendations for product positioning and PM roadmap input

About the company

Actian Corporation logo

Actian Corporation

Data Analytics & Business Intelligence

In the Digital+ economy, data fuels smart and successful organizations. Actian enables customers to make confident, data-driven decisions that accelerate their organization’s growth. How? Through a cloud data platform that integrates seamlessly, delivers reliable performance, and scales at industry- leading speeds. We partner with customers so they can generate greater value from their data, and make more efficient and effective business decisions. Confidently accelerate your organization’s growth with Actian.

Company details

IndustryData Analytics & Business Intelligence
Company size501 - 1000

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Job description

About Actian 
 
Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI).
 
We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us. 
 
About the Role 
 
We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions.  
 
Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell.
 
The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding.  
 
If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you. 

Responsibilities:

Business Intelligence (Net New Acquisition) 

  • Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs 

  • Lead go-to-market for product launches from bill of materials through sales enablement 

  • Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms 

  • Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts 

  • Create sales plays and campaigns that drive adoption and pipeline impact 

  • Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights 

  • Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input 

 

Actian Databases (Retention & Renewal) 
 

  • Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays 

  • Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities 

  • Translate roadmap updates into customer-facing messaging that reinforces value at renewal time 

Cross-Portfolio 

  • Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines 

  • Create messaging and content for cross-sell expansion programs within the Actian portfolio 


Requirements:

  • 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories 

  • Experience marketing a BI or analytics product directly  

  • Background marketing to analytics teams, data engineers, and application developers 

  • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations 

  • Experience with open-source communities, free trials and product-led growth models 

  • Hands-on experience with AI tools and workflow automation (we pay attention to this) 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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