Oversee testing and validation of website tracking implementations
Verify and monitor tracking functionality across various platforms
Prepare and deliver monthly analytics and performance reports to clients
Coordinate with teams to resolve tracking failures and inaccuracies
Job description
• Oversee testing and validation of website tracking implementations following deployment by the Design Team • Verify and monitor tracking functionality across Google Analytics 4, Google Ads, Meta Pixel, landing pages, and website conversion points• Ensure tracking tags, events, and integrations are recording data accurately and consistently across all connected platforms • Validate form submission tracking, click-to-call tracking, conversion events, and lead attribution functionality • Monitor website and campaign performance data to identify inconsistencies, tracking issues, or reporting discrepancies • Prepare and deliver monthly analytics and performance reports directly to clients • Report on key metrics including website traffic, conversion activity, campaign spend, cost per conversion, and lead-generation trends • Maintain documentation of implemented tracking events, platform integrations, reporting benchmarks, and analytics configurations • Coordinate internally with relevant teams to resolve tracking failures, implementation issues, or reporting inaccuracies • Support ongoing data accuracy and performance visibility across client campaigns and websites