Marketing Coordinator - Taiwan

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

This is a full-time position based in Taipei, with a requirement to work onsite at the office on a regular basis. The business days are Tuesday - Saturday.

This role is responsible for ensuring effective local offline and digital marketing through content creation and localization, local partnership outreach, and digital targeting.

Responsibilities include:

• Strategizing, managing and supporting end-to-end planning, execution and optimization of marketing campaigns and initiatives with the objective of increasing lead volume, conversion and revenue.

• Creating high-quality content for digital ads, video, and social channels, as well as EDMs, blogs, and the website, with an emphasis on long-form and campaign-led storytelling.

• Working closely with the digital team to tailor online content (copies, creatives, landing page and EDM content) to achieve targeted ROAS.

• Owning and growing Crimson’s digital presence across social media channels including Facebook, Instagram, LINE and YouTube, alongside Google Business Profile, to drive organic traffic, conversions, and revenue growth.

• Overseeing marketing, press and business development events, both online and in person, to funnel quality leads into the sales pipeline.

• Implementing website management and SEO strategies to improve search rankings and drive organic traffic.

• Supporting PR and communications, including press materials, media interviews or inquiries and ensuring positive coverage.

• Driving brand awareness of Crimson’s services and products through cross-channel branding initiatives.

• Tracking and optimizing leads and conversion results across all revenue-generating channels (paid, owned and earned) with weekly/monthly progress reporting on lead behavior and experience.

• Collaborating with product, sales and service teams to translate program offerings into clear, compelling campaign narratives.

What skills and experience are required?

• Bachelor’s degree in marketing, communications, journalism, English or a related discipline

• 1+ years of experience withini a marketing function, built in either an internal or agency

• Proven experience creating and managing content across channels, including long-form content (blogs, EDMs, website), with working knowledge of social and digital content

• Strong writing, editing and content structuring skills, with a clear ability to adapt tone and messaging across formats and audiences

• Experience with SEO and SEM, including content optimization and paid search campaigns, is a plus

• Plan and execute communications strategies, including drafting media pitches and press releases, managing media outreach and inquiries

• Comfortable managing content pipelines and calendars, from briefing to review to publication

• Familiar with content performance metrics (e.g. engagement, CTR, conversion) and using data to inform optimization

• Interest in education, student outcomes or global learning pathways; familiarity with admissions and international education systems is a plus

Why work for Crimson?

• $1,000 training budget per year- we love to level up!

• Psychologist on staff

• Impressive fireside chats and workshops to help the team continuously level up

• Radical Candour is a feedback approach we live by

• We’re a global player with 24 markets (and growing) across the globe!

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.