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Go-To-Market (GTM) Director

AlignOps

Role overview

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 7+ years of experience in content development, product marketing, sales enablement, digital engagement optimization, or partner marketing, preferably in B2B SaaS or construction technology.
  • Strong project management skills with the ability to lead multiple initiatives simultaneously and coordinate cross-functional teams.
  • Experience managing partnerships, associations, or strategic alliances to drive co-marketing efforts.

Responsibilities

  • Lead end-to-end GTM initiatives and marketing programs, ensuring cross-functional alignment across marketing, sales, product, and customer success with defined KPIs.
  • Develop and maintain strategic relationships with industry associations and key partners, maximizing sponsorships, co-marketing opportunities, and co-branded initiatives.
  • Lead cross-functional product launch initiatives with Product, Product Marketing, and Sales to drive product adoption, engagement, and revenue growth.
  • Build and scale client marketing and engagement programs with Client Success and Events teams to improve adoption, retention, and long-term customer value.

Key facts

Hard skills

Go (Programming Language) Engagement Marketing Product Marketing Content Creation Sales Enablement Go-to-Market Strategy Project Management Project Management Account-Based Marketing Monday.com Process Improvement Event Marketing Brand Management Customer Engagement HubSpot CRM Sales Planning Product Launch Readiness Customer Success Management Customer Engagement Strategy Customer Relationship Management Marketing Automation Sales Enablement Salesforce Community Development Campaign Management Association Management Sales Management KPI Reporting Cross-Functional Collaboration Customer Experience Improvement Transparency (Projection)

Other skills

  • Program Management
  • Training And Development
  • Humility
  • Accountability
  • Communication
  • Leadership
  • Multitasking
  • Organizational Skills
  • Strategic Thinking
  • Mentorship

About the company

AlignOps logo

AlignOps

Computer Software / SaaS

AlignOps is the construction industry's first and most comprehensive operations management platform. For 30 years, AlignOps has helped leaders from construction and other industries across the globe manage their tool and material inventories, field and warehouse logistics, and safety programs. Easy to use and delivered through a powerful cloud-based platform, AlignOps provides fast and secure access to real-time operations data that helps its customers reduce risk and run their businesses more efficiently, cost-effectively, and profitably. AlignOps is devoted to helping our customers improve productivity by streamlining their construction operations. We are committed to the ongoing evolution of our tool, material, and safety management platform that connects field, warehouse, and back office teams. We are continually helping our customers run their businesses more safely, more efficiently, and more profitably through our easy-to-use solutions. This is a commitment we’ve honored for 30 years. From general and specialty contractors to energy companies, utilities, and the industries that support them, AlignOps is the platform of choice for leading firms across the globe.

Company details

IndustryComputer Software / SaaS
Company size51 - 200

Links

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Job description

About AlignOps


AlignOps is a rapidly growing technology provider that serves the construction industry. We are made up of individuals who share a common commitment to innovation, creativity, integrity, and delivery beyond our customers’ expectations. 


AlignOps delivers operational tools to scale and grow the construction business. With powerful solutions configurable to meet our customers' unique needs, AlignOps powers construction operations to increase productivity, improve safety, and deliver more profitable projects. As a technology partner, we transform operational data into a strategic asset that provides the visibility and control to make informed decisions that yield tangible results. 


We seek talented individuals who thrive in a dynamic, challenging, and rewarding work environment and who emulate humility, drive, transparency, and customer service in everything they do. 


Job Description


We are looking for a Go-To-Market (GTM) Director to drive revenue growth by coordinating marketing, product, and sales teams across all of our product lines to achieve our revenue and product adoption goals. This strategic role will require a highly collaborative, organized individual to lead the execution of high-impact GTM strategies that accelerate pipeline growth and improve sales effectiveness.


The ideal candidate is a data-driven marketer with expertise in product marketing, content development, sales enablement, and digital engagement strategies who can develop personalized campaigns, equip sales teams with the right tools, and optimize go-to-market execution for key accounts.


Responsibilities


  • Partner & Association Relationship Management
    • Develop and maintain strategic relationships with industry associations, trade organizations, and key partners.
    • Partner strategically with Sales leadership to maximize association sponsorships, co-marketing opportunities, and industry events.
    • Identify and activate co-branded initiatives with strategic partners to increase customer reach and engagement.
  • Project Management & Cross-Functional Execution
    • Lead the end-to-end execution of GTM initiatives and marketing programs, ensuring alignment with business objectives and timelines.
    • Drive cross-functional alignment across marketing, sales, product, and customer success to execute GTM programs effectively.
    • Establish KPIs, reporting frameworks, and operational processes to measure program success and optimize GTM performance.
    • Ensure alignment between customer journey touchpoints, customer success initiatives, and retention strategies.
  • Go to Market Product Launch
    • Lead cross-functional product launch initiatives in partnership with Product, Product Marketing, and Sales teams.
    • Oversee the development and execution of launch content, sales enablement materials, and customer-facing programs that support product adoption and market penetration.
    • Drive launch readiness and GTM execution to achieve targeted adoption, engagement, and revenue outcomes.
  • Client Marketing & Client Engagement
    • Partner with Client Success to develop and support training initiatives, including webinars, certification programs, and hands-on learning sessions to enhance product adoption.
    • Partner with the Events team to leverage industry conferences and user roadshows for engagement, product showcases, and community building.
    • Develop customer engagement initiatives that strengthen adoption, retention, and long-term customer value.
  • Team Leadership & Operational Excellence
    • Lead, mentor, and develop team members to ensure high-performance execution across GTM initiatives.
    • Establish scalable workflows and operational processes that improve collaboration, accountability, and marketing effectiveness.
  • Other duties as assigned


Qualifications


  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 7+ years in content development, product marketing, sales enablement, digital engagement optimization, or partner marketing, preferably in a B2B SaaS or construction technology environment.
  • Strong project management skills with the ability to lead multiple initiatives simultaneously and organize teams across the organization.
  • Experience managing partnerships, associations, or strategic alliances to drive co-marketing efforts.
  • Data-driven mindset with the ability to analyze customer engagement trends and optimize programs accordingly.
  • Deep. experience with CRM platforms, marketing automation tools, and project management software (e.g., HubSpot, Salesforce, Monday.com).


This is a full-time remote position located in the United States. Employees hired within a designated radius of the office are expected to work on-site according to a schedule set by management based on the requirements of their role.


Benefits & Compensation


  • The US base salary range for this full-time position is $110,000-$140,000. This role is bonus-eligible, with a bonus opportunity based on individual and company performance. Our salary ranges are determined by role, level, and location.
  • The AlignOps benefit program includes health, dental, and vision coverage. In addition, the company offers disability, life insurance, PTO, and a 401(k) plan.

AlignOps Careers: https://alignops.com/careers

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
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