What We Can Achieve Together:
The Deputy Director, Web Strategy & Operations leads TNC’s enterprise web strategy to unify and evolve global flagship web experiences—including nature.org and Conservation Gateway—into a performance-driven, audience-centered, and influence and revenue-enabling ecosystem aligned with TNC’s web vision and strategy. This role is accountable for the performance, strategic direction, and operations of TNC’s flagship web properties and co-leads enterprise digital transformation through governance, risk reduction, cross-channel integration, and data-driven optimization.
We’re Looking for You:
The Deputy Director, Web Strategy & Operations leads the strategic evolution of nature.org, Conservation Gateway, and related flagship experiences toward a unified, audience‑centered, and performance‑driven ecosystem that advances TNC’s 2030 goals.
The Deputy Director partners closely with Marketing Technology to ensure that web strategy dovetails with platform strategy, including alignment on technical roadmap, component capabilities, integrations, and platform innovation. This position manages the Web Production and SEO teams to deliver high‑quality global operations, a scalable production model across time zones and languages, and enterprise‑level governance standards across TNC’s digital ecosystem.
Responsibilities & Scope
Lead enterprise web strategy, including multiyear roadmaps, platform alignment, campaign planning, and phased delivery in support of organizational priorities.
Partner closely with Marketing Technology to align web strategy, AEM platform planning, integrations, and technical innovation.
Drive enterprise web consolidation, migration, and governance to mitigate reputational, legal, privacy, and operational risk.
Establish and enforce global governance standards across content hygiene, accessibility, QA, publishing workflows, author enablement, and risk mitigation.
Leverage analytics, KPI frameworks, dashboards, and executive reporting to inform prioritization, optimization, and performance outcomes.
Oversee site performance, SEO/GEO, experimentation, and A/B testing to improve engagement, conversion, and campaign effectiveness.
Partner with key stakeholder groups to optimize target audience user journeys toward critical organizational goals and outcomes.
Co‑develop a multichannel journey framework with digital channel leads to ensure cohesive experiences across web, email, search, paid media, social, and campaigns.
Co‑lead the evaluation and integration of AI‑powered capabilities (e.g., personalization, search, translation, automation) in alignment with governance standards.
Direct global web operations and oversight for enterprise web properties, supporting 230+ authors across regions and languages, including training, community of practice, and scalable production models.
Manage web production and SEO/GEO teams; provide matrixed leadership for complex, cross‑functional, multiyear initiatives.
Oversee vendor relationships, budgets, resource planning, and inbound request prioritization to ensure strategic alignment and operational excellence.
Serve as enterprise web subject matter expert for enterprise web properties, advising on strategy, innovation, trends, and risk mitigation.
Travel up to 20%; occasional work outside standard business hours as required.
Supervise one or more administrative or professional staff.
Perform other duties as assigned.
What You’ll Bring:
Bachelor’s degree in related field and a minimum of 9 years related experience or an equivalent combination of education and experience.
Experience managing staff and teams.
Experience developing marketing plans and measuring results.
Experience cultivating and managing client relationships.
Experience leading complex project and program/account management including financial responsibilities, and measuring results of strategic plans and programs.
Desired Qualifications:
Experience in global NGO or multinational organizational contexts with multilingual content and regionalized operations.
Demonstrated leadership in enterprise web strategy or large‑scale web operations for global organizations.
Proven success driving performance improvements using testing, analytics, and experimentation.
Hands‑on experience with Adobe Experience Manager (AEM), governance standards, component‑based systems, and enterprise web operations.
Experience partnering with technical teams (MarTech, IT) to shape platform‑aligned web capabilities.
Experience leading cross‑functional, matrixed programs or multiyear digital transformation initiatives. Experience cultivating relationships in a remote environment.
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Background applying AI‑assisted personalization, search, content creation, or conversational interfaces to enhance web performance.
Proven leadership of large‑scale site consolidation, migration, or digital transformation programs.
Experience with KPI framework development, dashboarding, or enterprise analytics.
Familiarity with privacy, accessibility, and digital compliance frameworks.
Experience building and maintaining a strong team culture with a positive, productive, and inclusive work environment where employees feel valued and happy in their careers.
Strong communication skills, with the ability to clearly articulate ideas and balance the needs of stakeholders. Experience communicating complex, technical ideas and projects to non-technical audiences.
Sound judgment and situational awareness, with the ability to anticipate risks and opportunities based on industry trends, current events, and organizational context—and proactively propose solutions.
Expert knowledge of current and evolving trends in the digital space.
Multilingual skills appreciated.
The starting pay range for a candidate selected for this position is generally within the range of $$99,705-$149,600. This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.
The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s many reasons to love life inside TNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.
One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant’s unique experience. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and stay for the people.”
Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!
TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here.
We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.
Our recruiting process includes a rolling interview process to ensure we engage applicants in a timely manner. This means we may review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted. The timeline may vary depending on the expressed interest in the role, so we highly encourage candidates to apply as soon as possible.
Employees must submit their application by logging into Workday and applying via the Jobs Hub.
The Nature Conservancy is an Equal Opportunity Employer. Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.
The successful applicant must meet the requirements of The Nature Conservancy's background screening process.
Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!
TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.
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The Nature Conservancy
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McKesson Canada
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The Nature Conservancy
The Nature Conservancy
The Nature Conservancy