Key Facts

Remote From:

Full time

Senior (5-10 years)

English

Hard Skills

Product Marketing Go-to-Market Strategy Acquisition Processes Marketing Controlled Experiments Product Launch Readiness Sales Funnel Content Marketing Conversion Marketing Customer Relationship Management +1 more

Other Skills

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Growth Mindedness
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Communication
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Problem Solving

Roles & Responsibilities

5-8+ years of product marketing experience, preferably in fintech or high-growth startups
Proven track record partnering with Product and Engineering in agile environments
Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
Extremely data-driven with strong analytics tool proficiency and a growth-minded, experimental approach

Requirements:

Define and execute GTM strategies for new features and major product releases; partner with Product and Engineering on launch gates, timelines, and readiness criteria; create launch briefs and align cross-functional teams; ensure launches are measurable and optimized post-release
Lead lifecycle marketing across email, push, and in-app messaging to drive activation, engagement, conversion, and retention; develop segmentation frameworks and testing roadmaps; optimize messaging to improve LTV; partner with Analytics to measure cohort performance
Optimize in-app marketing placements and website messaging; improve conversion flows and feature discovery surfaces; ensure consistent, compelling messaging across customer touchpoints; identify friction and run experiments to improve conversion rate
Own data-driven growth strategy and metrics for adoption, engagement, and retention; perform funnel and cohort analyses and A/B testing; translate insights into scalable experiments to increase LTV

Job description

ORIGIN

Origin is building the first truly AI-native wealth manager for the mass market—bringing together money management, guidance, and financial products into a single intelligent platform. Our mission is to make sophisticated financial management accessible, simple, and automated for everyday households.

We’re building a durable, category-defining company at the intersection of AI, fintech, and consumer finance, with big ambitions for scale and long-term impact.

We are a fast-paced startup in the series B round, led by repeat founders and backed by leading VC firms like Founders Fund, Felicis, and General Catalyst.

The Role

We’re hiring a Senior Product Marketing Manager to sit at the center of Product, Growth, and Engineering — owning go-to-market strategy, lifecycle marketing, and in-product positioning.

This is a highly cross-functional, fast-moving role. You’ll partner closely with Product and Engineering to define launch gates, build GTM plans, and ensure features ship with clear positioning and measurable growth impact. You’ll also lead lifecycle marketing (email, push, in-app) to drive activation, engagement, conversion, and retention.

This role reports to the VP of Growth and will play a critical role in shaping how we scale both acquisition and LTV.

What You’ll Own

Go-To-Market & Product Launches

Define and execute GTM strategies for new features and major product releases
Partner with Product and Engineering on launch gates, timelines, and readiness criteria
Develop clear positioning, messaging, and value propositions
Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
Ensure launches are measurable, impactful, and optimized post-release

Lifecycle Marketing (LCM)

Own lifecycle strategy across email, push, and in-app messaging
Build programs that improve activation, feature adoption, monetization, and retention
Develop segmentation frameworks and testing roadmaps
Continuously optimize messaging, timing, and targeting to improve engagement and LTV
Partner with Analytics to measure cohort performance and downstream impact

In-Product & Web Marketing Optimization

Optimize in-app marketing placements and website messaging
Improve conversion flows and feature discovery surfaces
Ensure consistent, compelling messaging across all customer touchpoints
Identify friction in funnels and execute experiments to improve CVR

Data & Growth Strategy

Own performance metrics tied to adoption, engagement, and retention
Use funnel analysis, cohort analysis, and A/B testing to drive decisions
Translate insights into experiments and execution
Focus on scalable systems that increase LTV over time

Who You Are

5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
Proven track record partnering with Product and Engineering in agile environments
Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
Extremely data-driven and comfortable working in analytics tools
Growth-minded — you think in experiments, velocity, and measurable outcomes
Strong operator — you move quickly, take ownership, and ship
Clear, compelling communicator who can simplify complex products

What Success Looks Like

Product launches that drive measurable feature adoption
Improved activation and retention rates
Increased engagement across lifecycle channels
Higher LTV driven by strong messaging and experimentation
Tight alignment between Product and Growth

Why This Role Matters

Product Marketing at Origin is a core growth driver — not a support function. This role directly impacts how we position our product, launch innovation, deepen user engagement, and scale LTV.

If you’re excited about building at the intersection of fintech, product, and growth — and want to own outcomes, not just strategy — we’d love to meet you.