Key Facts

Remote From:

Full time

French

Hard Skills

Search Engine Optimization SEMrush (Software) Digital Marketing Marketing Marketing Cross-Functional Collaboration Sales Enablement Budget Management Promotional Campaigns Competitive Analysis +11 more

Other Skills

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People Management
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Communication
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Leadership
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Multitasking
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Time Management
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Teamwork
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Results Focused
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Prioritization

Roles & Responsibilities

Bachelor's degree in Marketing, Business Administration, or a related field
Minimum of 5 years of people management experience
Strong background in both strategic and operational marketing with solid knowledge of SEO, SEM, and digital marketing
Bilingual in French and English is essential

Requirements:

Develop and implement marketing strategies aligned with corporate objectives while overseeing national and local programs
Lead and mentor the marketing team, fostering performance, collaboration, and talent development
Manage digital and traditional campaigns (SEO, SEM, social media, email marketing, promotions, content, and brand management) and optimize based on performance data
Collaborate with sales, operations, and leadership to ensure strategic alignment, manage calendars, budgets, timelines, monitor market trends, and maintain brand standards

IRIS The Visual Group

About IRIS The Visual Group

Our purpose : Established over 30 years ago, IRIS has always strived to be a recognized brand that focuses on improving the vision of Canadians. With our family of dedicated professionals, we’ve strived to provide the highest quality products and professional services in the eye care industry. Our vision: With one of the largest networks of Optometrists, Opticians and Ophthalmologists in Canada, IRIS team members work collaboratively to ensure we remain one of the most recognized and appreciated brands by continuously evolving the IRIS experience and this, not only for our patients but for our tight-knit IRIS family members. Our values: Passion. Honesty. Respect. Through passion we demonstrate commitment, involvement & optimism. It is what drives our vision & motivation. We believe in honesty. We are authentic, fair and impartial. We speak the truth, respect our engagement and act in the best interest of our colleagues and patients. We are always respectful towards others but also ourselves. We are inclusive and do our best to understand the needs of our colleagues and employee.

Founded: 2018

Company size: 1001 - 5000

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Job description

Marketing Manager

Location: Remote (with occasional travel to the office)

About IRIS

IRIS is Canada’s largest network of optometrists, opticians, and ophthalmologists. Recognized for its human-centered approach, innovation, and commitment to excellence, IRIS places both the customer experience and employee well-being at the heart of its priorities.

Position Summary

In this role, operational excellence meets strategic creativity. You will play a key role in driving our growth, ensuring that every marketing initiative strengthens the company’s positioning, supports sales objectives, and contributes to overall business success.

The Marketing Manager will be responsible for planning, executing, and optimizing both national and local marketing initiatives, while leading and inspiring the team toward excellence and results.

Key Responsibilities

Developandimplementmarketingstrategiesalignedwithcorporateobjectives.
Lead and mentor the marketingteam,fosteringperformance, collaboration, and talentdevelopment.
Overseedigital andtraditionalmarketingcampaigns,includingSEO, SEM, social media,emailmarketing, promotions, content, and brand management.
Analyzecampaignperformance andrecommenddata-drivenoptimizations.
Collaboratecloselywithsales,operations, and leadershipteamstoensurestrategicalignment.
Manage marketingcalendars, budgets, timelines, andpriorities.
Monitormarkettrends,competitiveactivity, and digital marketing best practices.
Support local network initiativeswhilemaintainingnationalbrand standards.

Qualifications