Key Facts

Remote From:

Latin America

Category: Marketing Manager

Full time

Mid-level (2-5 years)

English

Hard Skills

LinkedIn Recruiter Email Marketing Performance Analytics Digital Brand Engagement Content Creation LinkedIn Sales Navigator WordPress Marketing Web Administration Regulatory Compliance +9 more

Other Skills

•
Analytical Thinking
•
Strategic Thinking
•
Detail Oriented
•
Relationship Management
•
Creativity

Roles & Responsibilities

3-5 years of digital marketing experience, preferably within legal services
Outbound expertise: track record of managing successful email sequences and LinkedIn outreach tools
Technical proficiency: familiarity with CRM systems, email automation platforms, and basic CMS (WordPress or Webflow)
Exceptional writing and editing skills with a legal eye for detail and compliance; strategic mindset with ability to work independently and align marketing tactics with the firm's broader business development goals

Requirements:

Digital Brand Management: Oversee and optimize the firm’s website, ensuring content is current, authoritative, and SEO-friendly
LinkedIn Strategy: Manage the firm’s LinkedIn presence, drafting thought-leadership posts, engaging with industry influencers, and managing sponsored content to increase visibility
Outbound Campaigns: Design and execute email marketing and LinkedIn outreach campaigns to generate leads and maintain relationships with referral sources
Performance Analytics: Track and report on KPIs for all digital channels, using data to refine messaging and improve conversion rates

NIR-YU

Human Resources, Staffing & Recruiting

About NIR-YU

Nir-Yu specializes in helping Small and Medium Enterprises unlock the potential of their business. Our typical customer is worried about not being able to make enough progress on their product(s) or project(s) with their current team; they need additional team-members to deliver work on-time and with the required quality. Tight budgets also make it necessary to lower average wage costs, making it necessary to consider hiring internationally to lower costs. We help these companies by providing a bespoke service that finds and hires remote workers from Mexico, Colombia, Argentina, Chile, Brazil and other countries in LatAm based on the company’s specific job descriptions to work as an extension of their team and perform the required functions. Unlike many other companies, we don’t have a bench of contractors to be hired out, instead each team is hired specifically to meet specific requirements and to work exclusively as a remote employee.

Company type: Scaleup

Industry: Human Resources, Staffing & Recruiting

Founded: 2018

Company size: 201 - 500

Website LinkedIn See all jobs →

Job description

The Role:

Marketing Manager who leads digital presence and drives strategic growth. This role is ideal for a high-energy professional who can blend the analytical side of lead generation with the creative side of brand management within the legal sector.

The successful candidate will be responsible for maintaining the firm’s professional reputation across all digital platforms while executing targeted outbound campaigns to reach key decision-makers.

Responsibilities:

Digital Brand Management: Oversee and optimize the firm’s website, ensuring content is current, authoritative, and SEO-friendly.
LinkedIn Strategy: Manage the firm’s LinkedIn presence. This includes drafting thought-leadership posts, engaging with industry influencers, and managing sponsored content to increase visibility.
Outbound Campaigns: Design and execute email marketing and LinkedIn outreach campaigns to generate leads and maintain relationships with referral sources.
Content Creation: Collaborate with the legal team to translate legal concepts into engaging blog posts and social media updates.
Performance Analytics: Track and report on KPIs for all digital channels, using data to refine messaging and improve conversion rates.
Reputation Management: Monitor online reviews and professional directories to ensure a consistent and prestigious brand image.

Requirements:

Experience: 3–5 years in digital marketing, preferably within legal services.
Outbound Expertise: Track record of managing successful email sequences and LinkedIn outreach tools.
Technical Proficiency: Familiarity with CRM systems, email automation platforms, and basic CMS (like WordPress or Webflow).
Communication: Exceptional writing and editing skills with a "legal eye" for detail and compliance.
Strategic Mindset: Ability to work independently and align marketing tactics with the firm’s broader business development goals.