Analog Devices – Global Sales Leadership

Purpose of the Role

To lead Analog Devices’ commercial growth strategy with responsibility for scaling revenues to €20m within next 3 years in the European market (outside of UK & Ireland). The role encompasses full ownership of the European sales function — from pipeline generation and deal execution to tender management and framework awards. Success requires landing at least 5 major DSO framework contracts across Europe and building a scalable sales organisation capable of supporting rapid multi-market expansion.

Requirements of the Role

• Proven track record in grid technology sales, preferably in LV monitoring, smart grid devices, or related digitalisation technologies for DSOs.
• Senior-level experience in closing multi-million framework deals with regulated utilities.
• Deep knowledge of European DSO procurement models (Ofgem, RIIO-ED2 context, ENA standards) and familiarity with EU DSO regulatory frameworks.
• Ability to design and lead high-performance sales processes (pipeline, CRM, forecasting).
• Strong experience in tender preparation, negotiation, and contract award processes.
• Capability to recruit, mentor, and manage a sales and pre-sales team across multiple geographies.

Core Responsibilities & Workstreams

Revenue Growth & Market Leadership

• Deliver European revenue growth to €20m within next 3 years.
• Expand European sales footprint.
• Drive overall company order book conversion rate, ensuring delivery against Board revenue targets.

Strategic Account & DSO Management

• Build and lead relationships with senior procurement, innovation, and operations teams at DSOs.
• Secure minimum 8 long-term framework agreements/contracts across Europe.
• Position Analog Devices as a trusted partner in LV monitoring and grid digitalisation.

Sales Organisation & Leadership

• Structure and lead the sales team (Europe).
• Establish KPIs, commission frameworks, and reporting cadence.
• Mentor pre-sales and business development staff to improve win-rates and deal velocity.

Tendering & Commercial Execution

• Oversee tender qualification, response writing, commercial modelling, and negotiation.
• Ensure alignment of technical solution with DSO specifications and regulatory incentives.
• Lead final contract negotiations and framework onboarding.

Market Intelligence & Positioning

• Track regulatory changes (Ofgem, BEIS, EU equivalents) and adjust GTM approach accordingly.
• Feed market insights into product roadmap (e.g., PQ, fault location, digital substation needs).
• Shape Analog Devices’ European messaging and presence at industry events (ENA, CIRED, Eurelectric).

Forecasting & Reporting

• Own pipeline visibility and sales forecasting to CEO/Board.
• Implement and manage CRM discipline across the sales team.
• Report progress towards €20m revenue target and contract milestones.