Job Title: Director of Special Projects, Business Development
Location: Flexible / Remote
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the Role
We are looking for a senior, highly entrepreneurial business builder to help drive new strategic revenue opportunities and open up untapped areas of growth for InMarket.
This is not a traditional sales role—it is a high-agency, zero-to-one mandate focused on identifying opportunities, shaping go-to-market approaches, and directly engaging senior decision-makers at brands, agencies, and strategic partners.
The ideal candidate is a persuasive generalist who thrives in ambiguity, learns quickly, and can confidently sell and evangelize complex or evolving technology—even in spaces where the playbook does not yet exist.
What You’ll Do
- Identify, shape, and pitch new business opportunities to open strategic revenue streams
- Engage and influence senior-level stakeholders at brands and agencies to test and learn new technology
- Lead exploratory and ambiguous initiatives (“special projects”) that may evolve into scalable revenue channels
- Translate complex data and adtech capabilities into clear, compelling commercial narratives
- Partner closely with product, marketing, and sales leadership to help shape new GTM motions
- Bring structured feedback from the market to inform strategy, positioning, and product direction
- Partner with sales team introduce new ideas and product tests to key clients and brands
What We’re Looking For
- Solid experience in business development, new partnerships, or enterprise sales
- Proven ability to open doors and create opportunities from scratch
- Demonstrated success in adtech, martech, SaaS, or data-driven marketing environments
- Exceptional communication and persuasion skills—able to simplify and sell complex ideas
- Highly resourceful, proactive, and comfortable operating without structure or predefined playbooks
- Strong “builder mentality” with a bias toward action and experimentation
- High degree of curiosity, resilience, and creative problem-solving
What Success Looks Like
- Creation of new, scalable revenue opportunities that did not previously exist
- Consistent engagement with key decision-makers and strategic accounts
- Expansion of InMarket’s footprint into new categories, use cases, or buyer groups
- Tangible influence on test and learn opportunities, GTM strategy and positioning
- Becoming a trusted partner to leadership on growth experimentation and market development
Why This Role
- High-impact, highly visible role at the center of InMarket’s growth strategy
- Opportunity to build and define entirely new business motions
- Direct access to leadership and influence over strategic direction
- Entrepreneurial culture that rewards ownership, creativity, and speed
Benefits Summary
- Competitive salary, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $150,345 -$175,000.
*Job titles contingent upon years of experience
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
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