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Senior Business Development Executive

Role overview

Qualifications

  • 7+ years of B2B business development experience, preferably in healthcare, benefits, advocacy, or related point-solution environments.
  • Proven success selling to large employers at the C-suite or senior VP level, or selling through and with brokers; deep Midwest broker relationships.
  • Demonstrated track record of closing complex, consultative enterprise deals and strong business acumen.
  • Proficiency with Salesforce CRM and Microsoft 365 tools (Teams, Excel, PowerPoint, Word); exceptional presentation and executive-level communication skills.

Responsibilities

  • Drive new logo growth by identifying, pursuing, and closing new employer opportunities using a structured sales process; consistently achieve annual sales commitments through prospecting and pipeline management.
  • Leverage deep broker relationships and activate existing relationships with local, regional, and national consultants and brokers to uncover RFPs and sales opportunities; build long-term broker partnerships in the Midwest.
  • Develop trusted-advisor relationships with C-suite and senior executive stakeholders at mid-to-large employers; present Health Advocate’s full portfolio of advocacy, navigation, wellness, and EAP solutions.
  • Engage in proactive outbound prospecting (cold and warm outreach), using LinkedIn Sales Navigator and other tools; maintain accurate activity and opportunity tracking in Salesforce and follow the prescribed sales methodology from discovery through close.

About the company

Health Advocate logo

Health Advocate

Digital Health & Health Tech

The healthcare system is complex, leading to frustration, stress, and lost time and money. Often, people don’t know where to call when they need help with their healthcare, which leads to them not getting the care they need when they need it. Health Advocate makes healthcare easier for organizations, their employees, and their employees’ family members. Since 2001, we have been making it easier for people to take control of their health and well-being by personalizing and simplifying the experience. We are proud to deliver services that reduce healthcare costs, support businesses, enrich the workplace, and empower healthy change. Using a combination of personalized help from our compassionate team, proprietary technology, and advancements in data science and machine learning, we help people get the care they need, and make healthy lifestyle choices, when they need it. Join our team! Our Health Advocates are the heart of our business. Every day, they do important work that guides people to better health and truly improves their lives. You have to have heart to do what we do. If you are dedicated to helping people, looking for meaningful work, and excited about doing a job that is truly life-changing—for you and for the people that you help—apply today!

Company details

Company typeLarge
IndustryDigital Health & Health Tech
Company size1001 - 5000

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Job description

Why is Health Advocate a great place to work? For starters, Health Advocate employees enjoy helping people every single day. Employees are given the training they need to do their jobs well, and they work with supervisors and staff who are supportive and friendly. Employees have room to grow, and many of Health Advocate's supervisors are promoted from within the company.  Join our award winning team!

2025:

  • Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Bronze Winner

2024:

  • Excellence in Customer Service Awards: Organization of the Year (Small)

  • Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Bronze Winner

  • Best in Biz Awards: Most Customer-Friendly Company of the Year – Medium and large category (Silver)

As part of Teleperformance in the US, we were also named #95 in the 2024 ‘Fortune 100 Best Companies to Work For®’ in the USA by Great Places to Work (GPTW®)

Join Us as a Senior Business Development Executive (Midwest Territory)

At Health Advocate, we’re on a mission to simplify healthcare and guide people through one of the most complex systems they will ever encounter. For over 20 years, we’ve helped millions of individuals navigate healthcare with confidence through advocacy, navigation, well‑being, and integrated benefits solutions.

As a Senior Business Development Executive (SBDE), you’ll play a critical role in expanding Health Advocate’s footprint by driving new logo growth across the Midwest territory. This is a senior, field‑oriented sales role designed for a proven seller with deep broker relationships, executive‑level presence, and the grit to build and close complex enterprise opportunities.

What You’ll Do: Your Roadmap to Impact

This role is focused on new business acquisition through consultants, brokers, and employer relationships. Here’s how you’ll make an impact:

Drive New Logo Growth

  • Identify, pursue, and close new employer opportunities using a proven, structured sales process
  • Consistently achieve annual sales commitments through disciplined prospecting and pipeline management

Leverage Deep Broker Relationships

  • Activate existing relationships with local, regional, and national consultants and brokers to uncover RFPs and sales opportunities
  • Build and nurture long‑term partnerships with key broker practice leaders in the Midwest market

Engage the C‑Suite

  • Develop trusted‑advisor relationships with C‑suite and senior executive stakeholders at mid‑to‑large employers
  • Confidently present Health Advocate’s full portfolio of advocacy, navigation, wellness, and EAP solutions

Prospect with Purpose

  • Engage in assertive outbound prospecting, including cold and warm outreach
  • Leverage LinkedIn Sales Navigator and other prospecting tools to expand and deepen your network
  • Capitalize on internal lead sources such as industry events, webinars, and marketing campaigns

Execute with Precision

  • Maintain accurate, timely activity and opportunity tracking in Salesforce (meetings, contacts, proposals, forecasts)
  • Follow Health Advocate’s prescribed sales methodology from discovery through close

Who You Are: The Senior Sales Leader We’re Looking For

We’re looking for an experienced, high‑performing sales executive who brings relationships, credibility, and business acumen.

Required Experience & Expertise

  • 7+ years of B2B business development experience, preferably in healthcare, benefits, advocacy, or related point‑solution environments
  • Proven success selling to large employers at the C‑suite or senior VP level, or selling through and with brokers
  • Deep, active broker relationships in large Midwest markets (top broker access is essential)

Sales & Business Acumen

  • Demonstrated track record of closing complex, consultative enterprise deals
  • Strong critical‑thinking, negotiation, and decision‑making skills
  • High degree of grit, persistence, and accountability

Tools & Communication

  • Proficiency with Salesforce CRM and Microsoft 365 tools (Teams, Excel, PowerPoint, Word)
  • Exceptional presentation skills, including finalist presentations and executive‑level discussions

Location & Travel

  • Remote role with required residence within the Midwest territory
  • Up to 50% regional travel for in‑person sales meetings, presentations, and finalist engagements

Why Health Advocate?

At Health Advocate, we don’t just invest in results — we invest in you.

Competitive Compensation

  • Base salary: $100,000
  • Uncapped commission with total compensation at quota in the $375,000 range

Purpose‑Driven Sales

  • Sell solutions that genuinely improve health, well‑being, and employee experiences

Support for Success

  • 4‑week training program plus ongoing sales leadership support
  • Salesforce CRM, prospecting tools, and full sales enablement

Robust Total Rewards

  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Paid time off, paid holidays, and tuition assistance
  • Access to Health Advocate programs, including EAP and wellness services

Your Next Move

If you’re a highly connected, results‑driven sales leader with deep broker relationships and a passion for making a real impact in healthcare, we’d love to hear from you.

Apply today and help Health Advocate make achieving better health and well‑being easier for everyone.

Physical Requirements

This position is primarily sedentary, requiring prolonged periods of sitting and frequent use of a computer, keyboard, and mouse.

Mental and Cognitive Requirements

This role requires sustained concentration, strategic thinking, complex problem‑solving, and executive‑level communication.

Work Environment

A distraction‑free home office is required to support focus, collaboration, and productivity.

Company Overview

Health Advocate is the nation’s leading provider of health advocacy, navigation, well-being and integrated benefits programs. For 20 years, Health Advocate has provided expert support to help our members navigate the complexities of healthcare and achieve the best possible health and well-being. Our solutions leverage a unique combination of best-in-class, personalized support with powerful predictive data analytics and a proprietary technology platform to address nearly every clinical, administrative, wellness or behavioral health need. Whether facing common issues or an unprecedented challenge like COVID-19, our team of highly trained, compassionate experts work together to go above and beyond expectations, making healthcare easier for our members and ensuring they get the care they need.

Learn more

Health Advocate https://www.healthadvocate.com/site/

Facebook https://www.facebook.com/healthadvocateinc/

Video https://vimeo.com/386733264/eb447da080

Awards:

2025:

  • Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Bronze Winner

2024:

  • Excellence in Customer Service Awards: Organization of the Year (Small)

  • Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Bronze Winner

  • Best in Biz Awards: Most Customer-Friendly Company of the Year – Medium and large category (Silver)

2023:

  • National Customer Service Association All-Stars Award: Service Organization of the Year.

  • Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Bronze Winner

2022:

  • Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Bronze Winner

  • Excellence in Customer Service Awards: Organization of the Year (Small)

  • Best in Biz Awards: Most Customer-Friendly Company of the Year – Medium and large category (Silver)

2021:

  • Stevie® Awards for Sales & Customer Service: Customer Service Department of the Year – Healthcare, Pharmaceuticals, and Related Industries, Silver Winner

  • Stevie® Awards for Sales & Customer Service: Most Valuable Response by a Customer Service Team (COVID-19). Bronze Winner

  • Best in Biz Awards: Most Customer-Friendly Company of the Year – Medium and large category (Silver)

2020:

  • National Customer Service Association All-Stars Award: Organizations of 100 or Greater, Runner-Up

  • Communicator Award of Distinction: October 2019 Broker News

  • MarCom Awards: Gold, COVID Staycation Ideas brochure

  • MarCom Awards: Platinum, 2021 Well-being Calendar

  • Best in Biz Awards: Most Customer-Friendly Company of the Year - Medium category (Silver)

VEVRAA Federal Contractor requesting appropriate employment service delivery systems, such as state workforce agencies and local employment delivery systems, to provide priority referrals of protected veterans.

PAY TRANSPARENCY NONDISCRIMINATION PROVISION


The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-I.35(c)

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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