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Digital Marketing Specialist

Key Facts

Remote From: 
Full time
Mid-level (2-5 years)
English

Other Skills

  • Problem Reporting
  • Multitasking
  • Detail Oriented
  • Creativity

Roles & Responsibilities

  • 3+ years hands-on experience with Google Ads
  • 3+ years managing social media platforms
  • Proven SEO experience using SEMrush or similar
  • Experience with Google Analytics 4 and data-driven performance analysis

Requirements:

  • Manage and optimize Google Ads campaigns (paid search), including keyword research, ad copy, budgeting and bidding strategies, CPC/CTR/Conversions/ROAS optimization
  • Execute social media engagement across Instagram, Facebook, and LinkedIn, including moderating comments, responding to messages, content scheduling, caption writing, post optimization, and tracking engagement metrics
  • Drive organic growth through SEO: keyword research (SEMrush), optimize metadata/content/internal linking, support technical SEO improvements, track rankings and organic traffic, identify content gaps and opportunities
  • Reporting and performance tracking: analyze data across paid, social, and organic with Google Analytics 4, prepare insights and recommendations, maintain documentation of campaign updates

Job description

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a Digital Marketing Specialist to run and optimize campaigns across paid, social, and organic channels.

This is a hands-on execution role — not strategy-only.

You will:

  • Manage and scale paid campaigns
  • Drive engagement across social platforms
  • Improve SEO and organic visibility

If you’re someone who lives in dashboards, tests constantly, and improves performance over time — this role is built for you.

What You’ll Own

1. Google Ads & Paid Search (Primary Focus)

  • Manage campaigns in Google Ads:
    • Search
    • Display
    • Remarketing
  • Conduct keyword research and structure campaigns
  • Write high-converting ad copy
  • Optimize:
    • CPC
    • CTR
    • Conversions
    • ROAS
  • Manage budgets and bidding strategies
  • Identify and execute performance improvements

2. Social Media Engagement & Execution

  • Manage daily engagement on:
    • Instagram
    • Facebook
    • LinkedIn
  • Respond to comments and messages
  • Support:
    • Content scheduling
    • Caption writing
    • Post optimization
  • Track engagement metrics and growth

3. SEO & Organic Growth

  • Conduct keyword research using:
    • SEMrush
  • Optimize:
    • Metadata
    • Content
    • Internal linking
  • Support technical SEO improvements
  • Track:
    • Rankings
    • Organic traffic
  • Identify content gaps and opportunities

4. Reporting & Performance Tracking

  • Track performance across:
    • Paid
    • Social
    • Organic
  • Analyze data using:
    • Google Analytics 4
  • Prepare reports with:
    • Insights
    • Recommendations
  • Maintain clean documentation of campaign updates

What Makes You a Strong Fit

  • You are execution-focused (you actually run campaigns)
  • You make decisions based on data, not guesswork
  • You’re comfortable managing multiple campaigns
  • You continuously test and optimize
  • You balance:
    • Performance (numbers)
    • Creativity (copy/content)

Requirements (Must-Have)

  • 3+ years hands-on experience with:
    • Google Ads
  • 3+ years managing social media platforms
  • Proven SEO experience using:
    • SEMrush or similar
  • Strong understanding of:
    • CPC
    • CTR
    • Conversions
    • ROAS
  • Experience with:
    • Google Analytics 4
  • Strong written communication skills
  • Ability to work independently in a remote environment

Nice to Have

  • Experience managing multiple client accounts
  • Exposure to:
    • E-commerce
    • SaaS
    • B2B marketing
  • Experience with:
    • A/B testing frameworks
    • Conversion optimization
  • Familiarity with content marketing workflows

What a Typical Day Looks Like

  • Review campaign performance and metrics
  • Optimize Google Ads campaigns
  • Respond to social media engagement
  • Update SEO content and keyword strategy
  • Analyze data and identify improvements
  • Prepare reports and recommendations

In short:
You continuously improve traffic, engagement, and conversions across channels.

Key Metrics (KPIs)

  • Improved Google Ads performance (CPC, CTR, ROAS)
  • Growth in social engagement
  • Increase in organic traffic and rankings
  • Accuracy and clarity of reporting
  • Consistent campaign optimization

Why This Role Stands Out

  • True multi-channel ownership (paid + social + SEO)
  • Execution-focused (no fluff, real impact)
  • Opportunity to work across growth channels
  • Clear performance-driven environment
  • Growth into:
    • Performance Marketing Manager
    • Growth Lead

Interview Process

  • Initial Screening Call
  • Recruiter Interview
  • Final Interview
  • Offer & Onboarding

Apply Now

If you’re someone who enjoys running campaigns, improving performance, and working across multiple marketing channels, this is a strong opportunity to step into a high-impact digital marketing role.

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