Apify is the largest marketplace of tools for AI. 25,000 Actors helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1M every month.
Join us to help people put the web to work. Apify can find missing children, protect consumers from fake discounts across the EU, and feed data to AI chatbots.
We're growing fast, and how the world understands what Apify is matters more than ever. That’s why we’re looking for a Creator Growth Lead to own the content creator marketing program from the ground up, building a network of creators and influencers who reach the right audiences, communicate Apify's value accurately, and generate demand across the full funnel.
You'll sit between demand creation and product marketing, treating creators as both a production engine and a distribution layer for the rest of the marketing system. You'll be the single owner of creator-driven results: who we work with, what they make, how it performs, and how it ties back to the funnel.
Build and scale the content creator program
Source, vet, and activate content creators and influencers across YouTube, LinkedIn, TikTok, X, Reddit, podcasts, and other channels focused on developers, AI builders, and technical decision-makers.
Own the program structure: tiers, compensation models (fixed fee, CPA, hybrid), onboarding, and regional execution aligned to GTM priorities.
Manage budgets, contracts, rates, and usage rights across all creator partnerships
Own channel planning and forecasting.
Stay ahead of creator-economy trends, platform shifts, emerging formats, and new talent, and bring that intelligence into how the program evolves.
Connect creators to the broader marketing system
Work with Product Marketing to ensure creator content reflects Apify's product narrative and GTM priorities - content creators are an extension of how Apify communicates externally, not a separate voice.
Partner with the Affiliate Manager so every creator relationship is structured, tiered, briefed, and tracked, and every partner works from the same content standards and creative direction.
Work with the Social Media team to align creator content with the organic content calendar and amplify top-performing content across owned channels.
Own program reporting: content velocity, ICP reach, messaging quality, creator-attributed signups, and revenue influence.
Own paid placements and UGC buying, routing top-performing content into other channels for amplification.
Own content quality and distribution
Brief creators on what to make and why, translating Apify's product positioning and campaign priorities into clear content direction.
Track content velocity per creator: posting frequency, video performance, and whether they're active or dormant.
Own quality control: messaging accuracy, feature representation, and ICP fit.
Build playbooks, creative frameworks, and repeatable systems so quality scales with volume.
You have 6+ years in media buying, influencer marketing, or partnerships, ideally within a B2B, developer, gaming, digital product, or technical audience - with proven experience building content creator or influencer programs.
You have a sharp eye for what resonates with technical audiences - you know the difference between content that builds genuine credibility and content that reads as paid promotion.
You've worked with audiences who are skeptical of marketing by default, and you've built programs that respect that skepticism rather than trying to override it.
You understand that trust in developer communities is earned slowly and lost fast. You know when to pull back on brand control and let a creator's voice lead, and when that's the better performance outcome.
You understand performance marketing, and how creator content connects to the media-buying landscape and acquisition metrics.
You’re hands on with the creative work itself: you write briefs, build toolkits, and give creative direction.
You've worked across functions before: you know how to align with paid media, product marketing, legal, or finance teams and make the collaboration work.
You judge creator output by ICP reach and how deeply content lands, not by impression counts.
You're comfortable building from scratch in a new environment.
You'll start by immersing yourself in Apify's product, audience, and existing creator activity. There's no polished program to inherit - your first job is to assess what exists, map the opportunity, and start building.
By the end of the first month, we expect you to:
Complete general onboarding and meet all relevant stakeholders.
Audit existing creator and influencer activity across affiliate, social, and informal partnerships, and document the findings.
Identify the highest-priority creator segments and markets to activate first.
By the end of the first three months, we expect you to:
Have the first creator tier active: outreach done, contracts signed, first content briefed and in production.
Have defined the program structure: tiers, compensation model, briefing process, quality standards.
Run the first paid creator placements, with tracking and reporting set up.
Have a Q4 plan ready - creator pipeline, budget allocation, content calendar aligned to GTM priorities.
By the end of the first six months, we expect you to:
Have a functioning creator network delivering consistent content across priority markets.
Show measurable output: ICP reach, content velocity, and creator-attributed signups tracked and reported.
Have integrated creator content into at least five GTM campaigns and supplied at least five UGC creative streams into demand-capture campaigns.
Feed into 2027 planning with a clear view of what's working, what to scale, and where to invest.
Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic 🏰
Option to work remotely 🛋️
Flexible working hours (perfect for both night owls 🦉 and early birds 🐥)
Nobody counts holidays as long as the work gets done 💪
Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖
Stock options and profit sharing 💰
We welcome pets, kids, and bikes at the office 🐕👨👧🚲
Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
Generous hardware budget to give you the tools you need 💻
Free entry to the wonderful Prague Zoo for you and your guests 🐘
Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card🏓
Completely free lunches every day, either in a restaurant or delivery to the office 🌮🍱🍜🍕🥡
Unlimited supply of ☕🍺 and snacks 🍎🍪
Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the opportunity to work across teams 👩🏼💻👨🏽💻
For more details about Apify and what it’s like to work with us, see our Careers page.
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