Director Marketing (25111)

Position Summary:

The Marketing Director drives demand generation, pipeline growth, and sales enablement for our Electronic Manufacturing Services (EMS) business serving the Aerospace, Defense, Industrial, and Medical markets. 

This role will be responsible for both day-to-day execution and ongoing stewardship of the company’s growth marketing strategy, positioning, and messaging. They will own the full marketing funnel while also serving as a key partner to Business Development and Sales, ensuring they are equipped with compelling, data-driven collateral and thought leadership to win complex, long-cycle programs.

This role combines analytical rigor, strong messaging skills, and practical execution; and understands how to translate technical capabilities into clear value propositions that resonate with OEMs, primes, and regulated-market customers. This position ensures alignment with organizational goals and delivers measurable business results.

Demand Generation & Funnel Ownership

Own and manage the end-to-end demand generation funnel supporting complex EMS sales cyclesDevelop and execute multi-channel B2B campaigns targeting Aerospace, Defense, Industrial, and Medical customersGenerating and qualify leads aligned to strategic accounts, programs, and vertical prioritiesBuild and optimize lead scoring, qualification (MQL), and routing frameworks in alignment with Sales and Business Development Improve conversion rates across extended funnels (inquiry - MQL - SQL - opportunity - awarded program)

Analytics, Performance Metrics & Attribution

Define, track, and report on marketing KPIs tied to pipeline and revenue in support of lead and opportunity activity; campaign and engagement effectiveness; and contribution to pipeline and awarded programs. Examples: Cost per lead (CPL)MQL-to-SQL conversion ratesPipeline and opportunity contributionCampaign ROI and win-rate influenceImplement and manage multi-touch attribution models suitable for long-cycle, multi-stakeholder buying journeysAnalyze performance by market vertical, account type, and campaign sourceDevelop dashboards and executive-ready reporting that connects marketing activities to business outcomes

Web, Digital & Tracking

Optimize the corporate website and digital assets to support lead capture for EMS offerings, including NPI, prototyping, high-mix/low-volume, full-rate production, and lifecycle servicesManage web analytics and tracking tools to understand user behavior, engagement, and conversion pathsStay current on web tracking trends, analytics best practices, and data privacy requirements in regulated environmentsEnsure accuracy and integrity of marketing and web data across systems

CRM & Marketing Automation

Own day-to-day use and optimization of CRM and marketing automation tools to support lead management, reporting, and visibilityBuild and optimize automated nurture programs aligned to long sales cycles and technical audiencesEnsure tight alignment between Marketing and Sales on lifecycle definitions, qualification criteria, and reportingMaintain data hygiene to support account-based marketing (ABM), opportunity tracking, and pipeline visibility

Business Development & Sales Enablement

Partner closely with Sales, Business Development, and sector leaders to support customer acquisition and account expansionDevelop, maintain, and evolve core sales enablement materials, including:

• Enterprise and sector capability presentations
• One-pagers and solution briefs/white papers
• Program- and customer-specific messaging support

Translate complex manufacturing, engineering, and quality capabilities into clear, customer-focused value propositionsEnsure consistent use of approved positioning and messaging across customer-facing materials

Positioning, Messaging & Content 

Steward NeoTech’s enterprise positioning and segment-specific messaging in day-to-day executionEnsure all messaging reflects NeoTech’s strengths in high-reliability, regulated manufacturing environmentsDevelop compelling collateral material and customer case studies that highlight program wins, technical challenges solved, quality outcomes, and long-term partnershipsCollaborate with internal stakeholders to capture success stories while respecting confidentiality and regulatory requirementsCreate thought leadership content (white papers, blogs, technical insights, market perspectives) that reinforce credibility and trustLeverage case studies and thought leadership in demand generation campaigns, website content, and sales outreach