AI Automation Specialist (Marketing background)

We’re helping a marketing and operations company find an AI Marketing Automation Specialist to support multiple brands across e-commerce, subscription models, and food & beverage ventures.

The company operates both as a marketing partner (SEO, email, growth strategy) and as an operator/investor with equity in the businesses they support. This means the team is directly involved in scaling and optimizing businesses from the inside, not just executing campaigns.

The Role

This role is focused on building and managing a centralized, AI-driven marketing engine that improves execution speed, consistency, and performance across multiple brands.

You will take ownership of AI-powered marketing workflows and automation systems, working closely with both marketing and technical stakeholders.

This is a mid-level to senior, hands-on role for someone who can build, manage, and continuously improve automation systems — combining marketing understanding with technical execution.

The focus is on practical implementation, not experimentation.

Role Details

Commitment: Part-Time (~20 hours/week)
Location: Fully Remote
Working Hours: Overlap with 8 AM – 4 PM Pacific Time
Engagement: Independent Contractor
Start Date: ASAP
Monthly Rate: $700-900, depending on level of experience

What You’ll Do

1. AI Workflow & Automation Development (Core Focus)

• Design and build AI-powered workflows for marketing execution
• Create agent-based systems for:
  • Content production
  • Email marketing
  • Reporting
  • Customer insights
• Connect tools and systems (Claude, APIs, automation platforms)
• Ensure workflows are scalable, reusable, and efficient

2. Marketing Automation Execution

A. SEO & Content (Organic Growth Engine)

• Conduct keyword research and clustering (high-intent focus)
• Build AI-assisted content pipelines (blogs, landing pages)
• Optimize existing content and improve rankings
• Implement internal linking, metadata, and schema strategies
• Perform competitor content analysis

B. Local SEO

• Manage Google Business Profile updates and posts
• Draft and optimize review responses and FAQs
• Handle citation building and NAP consistency
• Support location-based keyword targeting

C. Email Marketing

• Build and optimize campaigns and flows (Klaviyo or similar)
• Manage lifecycle flows (welcome, abandoned cart, post-purchase, winback)
• Support segmentation and subject line testing
• Track revenue attribution and performance

3. Automation Management & Optimisation

• Monitor workflows and ensure systems run reliably
• Troubleshoot errors and optimize performance
• Continuously improve automation based on results
• Ensure systems remain stable and scalable

4. Analytics & Reporting

• Prepare weekly marketing performance summaries
• Analyze channel performance and funnel metrics (traffic → conversion → retention)
• Identify drop-offs and growth opportunities
• Feed insights into broader business decision-making

5. Collaboration & Execution

• Work closely with stakeholders to translate ideas into working systems
• Participate in daily syncs (initially) and async communication
• Iterate quickly based on feedback and evolving priorities

What We’re Looking For

Must-Haves

• 3–5+ years of experience in marketing automation, systems building, or workflow optimisation
• Hands-on experience with automation tools (Make, n8n, Zapier, or similar)
• Exposure to AI tools and prompt-based workflows (e.g. Claude or similar)
• Strong understanding of SEO and email marketing
• Experience with tools such as:
  • Ahrefs (or similar for keyword research)
  • Klaviyo (or similar ESP)
  • Google Analytics (GA4) and Search Console
  • Shopify or similar e-commerce platforms
• Ability to build, manage, and troubleshoot automation systems independently
• Strong problem-solving skills and execution mindset
• Clear communication and ability to work in a fast-moving environment

Nice-to-Haves

• Experience in DTC / e-commerce or subscription-based businesses
• Experience working in startups or lean teams
• Basic programming knowledge (e.g. Python)
• Experience with API integrations and building internal tools
• Experience building AI agents or advanced automation systems

Ideal Candidate Profile

This role is ideal for someone who:

• Comes from a marketing automation background and is transitioning into AI-driven systems
• Enjoys turning marketing processes into scalable, automated systems
• Is both technically capable and commercially aware
• Takes ownership of outcomes, not just tasks
• Works independently while collaborating effectively with stakeholders
• Focuses on practical execution and measurable impact, not experimentation

Recruitment Process

1. Initial Interview
2. Client Interview
3. Offer & Onboarding