Nectar Social
Artificial Intelligence & Machine Learning Services
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We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing. They build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
At Nectar, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides. Our AI agents listen in real time, surface actionable insights, attribute engagement to revenue, and turn conversations into conversions.
Founded by ex-Meta product and engineering leaders, we work with brands like OLIPOP, Hatch, K18, Little Spoon, and many more. We hit product-market fit last year and are on a fast growth trajectory – the business has grown 10x in the past year, and we're hiring to keep up with customer demand.
The Role
We're looking for a Staff Software Engineer to build and scale Nectar’s core product experiences and platform. You'll work across the full stack from the backend infrastructure that ingests and processes large volumes of social data, to the product interfaces that help brands understand, manage, and respond to social conversations using AI.
This role combines deep engineering with technical leadership. Whether you lean more toward backend systems or product/frontend, you'll shape architectural decisions, raise the quality bar across the codebase, and help establish strong engineering practices as the team and platform scale.
Our tech stack is TypeScript, React, Shadcn, Zustand, AWS, Pulumi, Postgres, ClickHouse, and Turbopuffer. We use AI tools thoughtfully in our day-to-day work – Cursor, Claude Code, Graphite, and Granola.
Backend & Data Infrastructure
Design and build backend systems that ingest and process large volumes of social data from platforms like Instagram, TikTok, X, and LinkedIn
Develop resilient integrations with third-party APIs and optimize the infrastructure that powers our AI workloads
Improve reliability, performance, and cost efficiency across our backend and data pipelines as the platform scales
Establish operational best practices including monitoring, incident response, and on-call culture
Product & Frontend
Build AI-powered product experiences such as conversation inboxes, AI-suggested replies, and summarization of social conversations into actionable insights
Improve shared components, design systems, and frontend architecture to enable faster and higher-quality product development
Optimize performance and reliability across the application as it scales to support thousands of daily users
Collaborate closely with product and design teams to deliver intuitive workflows for brand and marketing teams
Technical Leadership
Write architecture documents and guide infrastructure, tooling, and frontend decisions across the engineering team
Review technical designs and code from other engineers - providing feedback that raises the quality bar across the team
Mentor engineers and contribute to building strong engineering culture and development practices
Strong engineering experience designing, building, and operating production systems — backend, frontend, or full-stack
Deep understanding of system design, distributed systems, and scalable architecture
Experience building reliable data pipelines on top of external APIs, or building complex, data-rich web applications using React
Strong user empathy and product intuition when designing and building features
Experience mentoring engineers and shaping engineering culture
Curiosity about how AI is changing software development and interest in AI-assisted engineering workflows
Comfort operating in a fast-moving startup environment with high ownership and end-to-end responsibility
Experience working with high-scale data pipelines or real-time data processing systems
Experience building AI-powered user interfaces or LLM-integrated product features
Experience building analytics dashboards or data-heavy interfaces
Experience integrating AI or machine learning systems into production environments
Previous experience working at an early-stage or rapidly scaling startup
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Marcus Rivera
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Nectar Social
Nectar Social
Nectar Social
