This is a remote position.
What This Actually Is
This is a senior marketing role inside a shared services function that supports a growing portfolio of B2B SaaS companies. You will work across multiple businesses — each with its own product, market, buyer persona, and growth challenge. No two briefs look the same. No two companies compete the same way.
You will need to get up to speed fast, form a sharp point of view quickly, and drive execution without waiting for someone to hand you a playbook. There is no single playbook — you will help build them.
You are not here to manage a content calendar for one brand. You are here to make multiple businesses more competitive, more visible, and better at generating pipeline — simultaneously.
What You Will Own
Positioning & Messaging
Take a SaaS product you have never seen before and make it sound compelling to the exact buyer who needs it. Build messaging frameworks that sales teams actually quote in calls. Know the difference between a feature and a value driver — and never confuse the two.
Demand Generation
Design and run campaigns that fill pipeline. Email sequences, LinkedIn campaigns, outbound cadences, webinars, lead nurture flows — you have done all of it and you know which levers actually move pipeline, not just metrics.
LinkedIn & Social
You treat LinkedIn as a serious demand channel with its own strategy. Thought leadership that builds trust, founder content that opens conversations, campaign content that drives qualified clicks. Organic and paid. You know what converts.
Campaign Execution
You do not just brief campaigns — you own them from idea to results. Work with designers, writers, web teams, and agencies. Launch fast. Measure relentlessly. Improve the next one.
Customer Proof & Case Studies
Identify the wins worth turning into case studies, videos, and testimonials. Write the story. Coordinate the production. Turn customer outcomes into assets that change the shape of a sales conversation.
AI-Accelerated Everything
You already use Claude, ChatGPT, Gemini, Perplexity, and whatever else moves you faster. Research, content, competitive analysis, campaign planning — AI is in your workflow by default, not by instruction.
Who Will Thrive Here
- You have done the full job before — not just parts of it. Positioning AND campaigns AND social AND results, not handed each off to a specialist.
- You can pick up a business you know nothing about and have a sharp growth opinion within days — based on real research, not guesswork.
- You move fast without cutting corners. Done and live and learning beats perfect and still in draft.
- Different industries, different buyers, different problems — that is fuel for you, not friction.
- You can work with a CEO, a sales rep, a designer, and a web developer in the same week and communicate well with all of them.
- You do not wait for full clarity. You ask the right questions, make smart assumptions, and adjust when new information arrives.
Requirements
What We Are Looking For
- 5–10 years of B2B SaaS marketing experience with strong exposure to product marketing and demand generation. You have driven pipeline, not just produced content.
- Real product positioning experience — you can make a complex, technical SaaS product sound clear and compelling to the right buyer within days.
- Multi-channel campaign execution — email, LinkedIn, outbound, social, webinars. You have run all of them and measured what worked.
- Hands-on with marketing and CRM tools — HubSpot, Pardot, Salesforce, Zoho Campaigns, Mailchimp, LinkedIn Campaign Manager, or Google Analytics.
- Ability to manage multiple brands simultaneously without losing quality, momentum, or your mind.
- Strong written communication — for messaging frameworks, campaign briefs, case studies, and executive updates.
- High ownership and follow-through — initiatives you own get to launch. Campaigns you start get measured and improved.
Bonus Points For
- SEO strategy and tools — SEMrush, Ahrefs, or Google Search Console
- Exposure to industrial tech, manufacturing software, or fintech verticals
- Background in portfolio operations, consulting, or agency work — you already know how to context-switch fast
- Experience working directly with founders, CEOs, or sales leaders in a fast-moving environment
Why This Role Is Different
Most marketing roles give you one brand, one ICP, one industry, one messaging problem — and you work it for years.
This one gives you several. Constantly.
You will build more intuition, faster, than almost any other role at this level. You will see what works across different markets, buyers, price points, and competitive landscapes — and you will get sharper because of it.
- Remote-first. High ownership. No unnecessary process.
- Outcomes over activity. Startup speed — because that is the only speed we know.
- Real influence over how each company goes to market, competes, and grows.
- Direct access to CEOs, sales leaders, and product teams — no layers in the way.
Benefits
- Competitive salary commensurate with experience.
- Opportunities for career advancement and professional development.
- Experience collaborating with a diverse, global team within a remote work setting.
