Digital Search Specialist – PPC & SEO (South Africa-Based)

About the Role

We are a growing UK-based digital marketing agency looking for an experienced Digital Search Specialist based in South Africa to join our delivery team.

This is a hands-on, performance-driven role requiring strong practical experience in both PPC and SEO. You will be responsible for managing paid search campaigns while delivering ongoing organic optimisation across a portfolio of UK-based clients.

This is not a single-channel position. We are looking for a true hybrid search specialist who is confident executing, optimising and improving performance across both paid and organic search.

Requirements

Paid Search (PPC)

• Build, manage and optimise Google Ads campaigns (Search essential; Display/Performance Max advantageous)
  
• Conduct structured keyword research and campaign planning
  
• Write and test ad copy to improve CTR and conversion performance
  
• Manage bids, budgets and bidding strategies to maximise ROI
  
• Monitor Quality Score, CPA, ROAS and overall campaign efficiency
  
• Implement and maintain accurate conversion tracking (Google Ads & GA4)
  
• Continuously test, refine and scale campaigns based on performance data
  
• Align paid activity with wider digital strategy and client objectives
  

Search Engine Optimisation (SEO)

• Deliver ongoing on-page SEO improvements across multiple websites
  
• Conduct keyword research, intent mapping and content optimisation
  
• Optimise metadata, internal linking and site structure
  
• Support technical SEO implementation in collaboration with web/development teams
  
• Monitor rankings, traffic and engagement metrics
  
• Identify growth opportunities through structured, data-led analysis
  
• Align SEO strategy with PPC insights for integrated search performance
  

AI & Modern Search Optimisation

• Apply AI-influenced search principles across paid and organic channels
  
• Support optimisation for generative and answer-based search experiences
  
• Stay up to date with developments in AI-driven search and automation tools
  

Performance & Reporting

• Monitor and analyse performance using GA4, Google Search Console and Google Ads
  
• Track agreed KPIs and proactively identify risks and opportunities
  
• Provide clear, actionable insights to internal stakeholders
  
• Use performance data to guide prioritisation and optimisation decisions
  

Skills & Experience

Essential

• Proven hands-on experience managing Google Ads campaigns
  
• Demonstrable experience delivering SEO improvements across live websites
  
• Strong working knowledge of GA4 and Google Search Console
  
• Solid understanding of keyword strategy across both paid and organic search
  
• Ability to manage multiple client accounts simultaneously
  
• Strong analytical skills and attention to detail
  
• Experience working in a performance-focused environment
  

Desirable

• Experience working within a digital marketing agency
  
• Exposure to UK or international clients
  
• Familiarity with Performance Max and automated bidding strategies
  
• Understanding of CRO and landing page optimisation
  
• Basic understanding of technical SEO audits
  

Personal Attributes

• Commercially aware and results-driven
  
• Proactive and improvement-focused
  
• Organised and accountable
  
• Comfortable working remotely within structured processes
  
• Collaborative and reliable
  
• Confident managing workload aligned to UK business hours
  

What Success Looks Like

• Measurable improvements in PPC performance and ROI
  
• Increased organic visibility and qualified traffic
  
• Strong alignment between paid and organic search strategies
  
• Consistent, high-quality campaign delivery
  
• Data-led decision making and continuous optimisation