Key Facts

Remote From:

Full time

Expert & Leadership (>10 years)

English

Hard Skills

Digital Content Strategy TikTok Instagram Content YouTube Channels Cross-Functional Collaboration Media Management Operational Excellence Social Media Storytelling Project Management +8 more

Other Skills

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Organizational Skills
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Analytical Thinking
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Communication

Roles & Responsibilities

Proven experience scaling digital media platforms and online audiences
Strong understanding of YouTube, Instagram, TikTok, Substack, and digital content ecosystems
Understanding of financial markets, macroeconomics, or investment-related content
Leadership experience managing or coordinating content/media teams

Requirements:

Lead the strategic growth of digital media platforms across YouTube, Instagram, TikTok, Substack, and WhatsApp
Oversee editorial planning and narrative positioning within macroeconomics and financial markets topics
Coordinate content production workflows and media operations
Monitor analytics, KPIs, and growth metrics across all channels

Gegidze

Management Consulting

About Gegidze

We are from Georgia, the country in Eastern Europe, surrounded by the high mountains of Caucasus and inhabited by the world's most creative, passionate, and hardworking nation. Oh, by the way, we are also the emerging digital hub of the world. Since 2017 we at Gegidze • გეგიძე have been delivering success to our clients across Europe in design, digital marketing & tech. We help them to innovate and outperform in the modern world. [Competences] - Staff Augmentation - Business development - Digital Marketing - Design & Production [Vision] Creative problem-solving for designing and developing great brands [Mission] Build meaningful long-term partnerships and deliver the best experience of digital services. [Our DNA] Strategic thinkers • We deliver solutions through the well-built flow of thoughts, starting from the ideation, followed by research, analyzes, testing, and finishing with the final product creation Human-centric • We believe that the only true value of the brand is & always will be human capital. Therefore we assemble our team only with top talents, who are passionate about what they do, with a clear vision and a spectacular attitude to the creation process. Self-developing • We believe in non-stop progress, pursue a constant program of self-improvement, an endless journey into new fields of knowledge and learning

Company type: Startup

Industry: Management Consulting

Founded: 2018

Company size: 51 - 200

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Job description

This is a remote position.

We are looking for a Digital Media Director for our key client — an internationally recognized company operating in the physical gold and macroeconomic analysis space, with a rapidly growing global digital media ecosystem focused on financial markets, wealth preservation, and macro content.

The role is focused on scaling and leading a high-growth digital media operation across platforms including YouTube, Instagram, Substack, TikTok, and WhatsApp. The ideal candidate will combine strong editorial judgment, digital growth expertise, leadership skills, and understanding of financial/macroeconomic topics.

The candidate must be comfortable working on Asian time zones.

Your Duties:

Lead the strategic growth of digital media platforms across YouTube, Instagram, TikTok, Substack, and WhatsApp
Scale audience reach, engagement, and platform performance through content and distribution strategies
Oversee editorial planning and narrative positioning within macroeconomics and financial markets topics
Coordinate content production workflows and media operations
Monitor analytics, KPIs, and growth metrics across all channels
Lead and coordinate content, production, and research teamsConduct regular KPI and performance reviews
Optimize platform-specific growth strategies and audience acquisition
Identify and evaluate emerging media trends, platforms, and AI-powered content tools
Maintain operational discipline and consistency across all media channels

Requirements

Proven experience scaling digital media platforms and online audiences
Strong understanding of YouTube, Instagram, TikTok, Substack, and digital content ecosystems
Strong editorial instincts and storytelling/narrative positioning skills
Understanding of financial markets, macroeconomics, or investment-related content
Leadership experience managing or coordinating content/media teams
Experience working in fast-paced, entrepreneurial environments
Familiarity with AI-enabled media production and automation tools
Strong analytical mindset with experience tracking KPIs and performance metrics
Excellent English communication skills, both written and verbal
Ability to work aligned with Asian time zones
Strong organizational, coordination, and project management skills