Senior CRM Manager (m/f/d) - Focus Retention

EDURINO sets new standards for early childhood education through hybrid learning.

We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.

As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.

As our Senior CRM Manager you will drive retention strategies as a vital lever for our sustainable growth. Bridging the gap between Product and Marketing, you have the autonomy to shape customer touchpoints and the creative freedom to experiment boldly with a product that provides genuine educational value and joy to children and parents alike.

• Take full ownership of the reactivation and repurchase strategy, steering the KPIs that define our long-term customer success and loyalty
  
  

• Lead the end-to-end execution of user-flows and campaign sendouts, while continuously evolving our setup into a seamless automated ecosystem
  
  

• Craft high-quality, on-brand copy and visual assets by utilizing AI environments to maintain speed within our team
  
  

• Cultivate a rigorous A/B testing culture by defining clear hypotheses and evaluating tests across content, triggers, and incentives to generate actionable insights
  
  

• Partner closely with the Product team to extend digital learning features into CRM touchpoints, ensuring our communication supports the overall customer journey
  

• Integrate wider marketing campaigns and product launches into personalized, customer-facing plans that resonate with our community of parents

We are looking for a data-fluent strategist who possesses the creative spark to turn emails into a captivating narrative for families. You thrive in an environment where you own the entire lifecycle, from high-level roadmap definition to the final analytical evaluation.

• 4+ years of relevant CRM experience in a B2C environment, ideally with an app-based product
  
  

• Expertise in building complex automation triggers and lifecycle setups that go beyond welcome or abandoned cart flows
  
  

• A strong analytical foundation with the ability to set up and manage your own monitoring systems for KPIs, cohort analysis, and segmentation
  
  

• Native-level German and fluent English skills to ensure our communication is empathetic and culturally resonant
  
  

• Advanced proficiency in leveraging AI tools to build custom workflows that accelerate creative production and strategic ideation
  
  

• Experience working in small, lean teams where you are comfortable handling everything from high-level strategy to hands-on execution
  
  

• Passion for storytelling and turning user insights into creative, audience-oriented stories
  

• Bonus: You have a track record of successfully scaling friend-referral systems or launching emerging communication channels like WhatsApp and RCS