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Principal Software Architect (Frontend)

Role overview

Qualifications

  • 10 or more years of software engineering experience with significant depth in frontend architecture and development
  • Demonstrated experience owning the frontend across its full lifecycle, including architecture, standards, delivery, and ongoing stewardship
  • Prior experience providing senior technical leadership within distributed or globally distributed engineering teams
  • Proven ability to establish durable technical patterns and standards, not merely contribute to feature delivery

Responsibilities

  • Define and own the frontend architecture, including component models, state management patterns, build tooling, performance standards, and testing strategy
  • Collaborate closely with UX and Product teams to develop a deep understanding of design systems and user workflows, translating that understanding into clean, maintainable implementation patterns
  • Drive the adoption of AI-assisted development practices within the frontend engineering team, and contribute to defining the user experience layer for Operative's agentic AI capabilities
  • Establish and uphold code quality standards through design reviews, tooling, documentation, and hands-on example

About the company

Operative logo

Operative

AdTech & Programmatic Advertising

With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place. Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.

Company details

IndustryAdTech & Programmatic Advertising
Company size1001 - 5000

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Job description

OPERATIVE OVERVIEW

Operative builds the software that powers the business of advertising for the world's leading media companies. Our platforms manage the full advertising lifecycle — from sales planning and order management to trafficking, analytics, and billing — across linear TV, streaming, and digital channels.

Built on a modern, cloud-native SaaS architecture with microservices at its core, the Operative platform is engineered to handle the scale and operational demands of the world's largest broadcasters and publishers. Operative is actively developing AI Agents — both to enhance the capabilities of our platform and to augment how our engineering teams work. Engineers at Operative have access to AI tooling as a standard part of their workflow, and we are investing in building increasingly autonomous agents that accelerate development.

 

 

Position Overview

Operative is seeking an experienced architect with a strong hands-on engineering background and a demonstrated ability to operate independently and drive the technical quality of the teams and codebases they engage with. This individual will serve as the primary technical authority for frontend engineering, working at the intersection of UX, Product, and Engineering to ensure that design intent is realized through sound, scalable architecture.

 

Frontend engineering is a priority area for investment at Operative. The successful candidate will bring clarity, direction, and technical leadership to this domain — assessing the current state, identifying improvements, and building the patterns and standards the broader team will follow.

 

Key Responsibilities

  • Define and own the frontend architecture, including component models, state management patterns, build tooling, performance standards, and testing strategy
  • Collaborate closely with UX and Product teams to develop a deep understanding of design systems and user workflows, translating that understanding into clean, maintainable implementation patterns
  • Drive the adoption of AI-assisted development practices within the frontend engineering team, and contribute to defining the user experience layer for Operative's agentic AI capabilities
  • Establish and uphold code quality standards through design reviews, tooling, documentation, and hands-on example
  • Identify and drive high-impact improvements to the existing frontend independently, from assessment through delivery
  • Serve as the primary technical liaison between design and engineering disciplines, ensuring alignment between intent and execution
  • Provide mentorship and technical guidance to frontend engineers across the broader global team
  • Make and take ownership of architectural decisions, communicating rationale clearly to technical and non-technical stakeholders

 

Qualities and Working Style

Beyond technical depth, Operative is looking for specific qualities that define how this individual will work:

  • Operates with a high degree of autonomy and self-direction; identifies what needs to be done without requiring close oversight
  • Holds strong technical opinions grounded in experience, while remaining pragmatic about tradeoffs and context
  • Approaches ambiguity as a problem to be solved rather than a barrier to progress
  • Remains hands-on as a practitioner; this is an engineering leadership role, not a purely advisory one
  • Has a track record of being a go-to resource for difficult frontend engineering challenges
  • Communicates technical concepts effectively to cross-functional audiences, including product and business stakeholders

 

Technical Requirements

Candidates should demonstrate strong proficiency across the following areas:

  • Angular
  • TypeScript
  • CSS / Design Systems
  • State Management
  • Build Tooling
  • Testing (E2E + Unit)
  • Web Performance
  • REST / GraphQL
  • Micro Frontends
  • Accessibility (a11y)
  • Module Federation


Experience with other modern frontend frameworks such as React or Vue is welcomed — architectural depth and the ability to drive quality outcomes matter more than specific framework alignment. Familiarity with the following technologies is advantageous, as they represent the broader platform environment this role will integrate with:

  • Java Spring Boot microservices
  • AWS (Lambda, S3, API Gateway)
  • Kafka-driven event architectures
  • Kubernetes and containerized deployment environments

 

Qualifications

  • 10 or more years of software engineering experience with significant depth in frontend architecture and development
  • Demonstrated experience owning the frontend across its full lifecycle, including architecture, standards, delivery, and ongoing stewardship
  • Prior experience providing senior technical leadership within distributed or globally distributed engineering teams
  • Proven ability to establish durable technical patterns and standards, not merely contribute to feature delivery
  • Background in SaaS product development where reliability, scalability, and user experience are interdependent concerns

 

What Operative Offers

  • A senior role with direct impact on the technical direction of a growing platform
  • The opportunity to build and lead within a global engineering organization
  • Competitive compensation commensurate with experience and scope of impact
  • Flexible remote-first work environment



Operative cares about your privacy and protecting your data. By submitting an application for a position with Operative, you acknowledge that you have read the following and consent to how Operative treats your data: 1) the Candidate Privacy Policy available at https://www.operative.com/candidate-privacy-notice/ (or if you are a candidate from Israel the Candidate Privacy Notice (Israel), available at https://www.operative.com/candidate-privacy-notice-israel/, and 2) the Candidate Notice for Data Transfer and Retention available at https://www.operative.com/candidate-notice/.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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