Key Facts

Remote From:

Full time

Mid-level (2-5 years)

English

Hard Skills

Google Ads Performance Improvement Google Ads Campaign Management Search Advertising Marketing Performance Measurement And Management Budget Management Analytics Account Management Conversion Tracking +10 more

Other Skills

•
Troubleshooting (Problem Solving)
•
Communication
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Teamwork
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Proactivity
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Analytical Thinking
•
Problem Solving

Roles & Responsibilities

2+ years of experience in Google Ads or other search advertising platforms (desired)
Education: Degree in Marketing, Business, or a related field
Advanced English (written and spoken)
Certifications: Google Ads (Search) and Google Analytics GA4

Requirements:

Design, plan, and execute data-driven online marketing campaigns aligned with client goals, industry, and budget; analyze data to tailor strategies and implement data-driven decisions; stay updated on industry trends
Monitor and optimize campaigns to ensure budget pacing and week-over-week ROI improvement; measure and report results against defined KPIs; identify optimization opportunities to maximize ROI
Perform weekly account reviews and implement best practices to improve performance; address account issues promptly to ensure consistent results
Collaborate with Content, Design, and Tracking teams to execute strategies and share campaign insights to support cross-functional efforts

White Shark Media®

About White Shark Media®

White Shark Media® is a leading Digital Marketing Agency with 14+ years of experience managing pay-per-click campaigns with Google, Microsoft, and Facebook Ads. Our team works with SMBs, marketing agencies, and large corporations on all things related to digital marketing. Whether you are a corporation looking for an agency to manage your Digital Marketing Campaigns or a Marketing Agency looking to outsource your online advertising efforts, we handle all. We were founded in 2011, and by 2014 Google acknowledged our expertise when we became Google Premier Partners. At the same time, we also entered the prestigious Microsoft Advertising Partner program. As a White Shark Media partner, we secure a team of bilingual marketing experts as part of your team, ensuring the,e highest quality service with fast responsiveness to emails and phone calls and enhanced reporting on every important metric. Our work is founded on a proven Digital Marketing blueprint with ongoing training from our Google and Microsoft partnerships and learning and development team that tackles the ever-evolving marketplace. In recent years, we have transformed into a MarTech company and developed in-house tools that enable management and sales. This includes our Client & Partner Portals, Reporting Tool, and Compass; as part of our Sales Enablement platform, marketing agencies need a complete set of tools to sell PPC and reach their objectives. *To request more information about our products and services, please get in touch with us at info@whitesharkmedia.com

Founded: 2018

Company size: 201 - 500

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Job description

About the Opening

Role: Performance Marketing Manager
Modality: Hybrid LATAM
Location: Managua, Nicaragua.

Position Summary

A Performance Marketing Manager (Google Ads) is responsible for developing, executing, and optimizing data-driven paid advertising strategies that drive measurable growth for Small to Mid-Sized Businesses. This role focuses on maximizing campaign performance, improving ROI, and ensuring client retention through continuous optimization, strategic insights, and cross-functional collaboration.

Responsibilities

#1 Campaign Development & Strategy
-Design, plan, and execute online marketing campaigns aligned with client goals, industry, and budget.
-Analyze data to develop tailored digital marketing strategies and implement data-driven decisions.
-Stay up to date on industry trends to recommend innovative strategies.

#2 Performance Optimization & Growth
-Conduct ongoing performance reviews to ensure budget pacing and week-over-week improvement.
-Measure and report campaign results against defined KPIs to provide actionable insights.
-Proactively identify optimization opportunities to maximize ROI.

#3 Account Reviews & Maintenance:
-Perform weekly reviews of flagged accounts through Actions to Take to implement best practices and improve performance.
-Address account issues promptly to ensure consistent results.

#4 Cross-Functional Collaboration:
-Work closely with Content, Design, and Tracking teams to execute strategies effectively.
-Deliver necessary campaign insights and information to support team contributions.

#5 Contribute to the development and implementation of new projects, activities, and processes that benefit the departments and the company's performance.
-Cooperate with your department on any seasonal or extraordinary need that may arise.

Required Skills & Qualifications

-Written English Level: Advanced (C1-C2)
-Spoken English Level: Advanced (C1-C2)
-Education: Graduated in Marketing, Business, or a similar field
Experience:
*+2 years of experience in Google Ads, Microsoft Ads, or other search advertising platforms, etc. (desired)
*Experience managing social media ad campaigns, such as Facebook (desired)

Know How & Certifications

Google Ads Certification (Search at minimum)
Google Analytics Certification (GA4)