White Shark Media®
Digital Marketing & SEO Agencies
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About the Opening
Position Summary
A Performance Marketing Manager (Google Ads) is responsible for developing, executing, and optimizing data-driven paid advertising strategies that drive measurable growth for Small to Mid-Sized Businesses. This role focuses on maximizing campaign performance, improving ROI, and ensuring client retention through continuous optimization, strategic insights, and cross-functional collaboration.
Responsibilities
#1 Campaign Development & Strategy
-Design, plan, and execute online marketing campaigns aligned with client goals, industry, and budget.
-Analyze data to develop tailored digital marketing strategies and implement data-driven decisions.
-Stay up to date on industry trends to recommend innovative strategies.
#2 Performance Optimization & Growth
-Conduct ongoing performance reviews to ensure budget pacing and week-over-week improvement.
-Measure and report campaign results against defined KPIs to provide actionable insights.
-Proactively identify optimization opportunities to maximize ROI.
#3 Account Reviews & Maintenance:
-Perform weekly reviews of flagged accounts through Actions to Take to implement best practices and improve performance.
-Address account issues promptly to ensure consistent results.
#4 Cross-Functional Collaboration:
-Work closely with Content, Design, and Tracking teams to execute strategies effectively.
-Deliver necessary campaign insights and information to support team contributions.
#5 Contribute to the development and implementation of new projects, activities, and processes that benefit the departments and the company's performance.
-Cooperate with your department on any seasonal or extraordinary need that may arise.
Required Skills & Qualifications
-Written English Level: Advanced (C1-C2)
-Spoken English Level: Advanced (C1-C2)
-Education: Graduated in Marketing, Business, or a similar field
Experience:
*+2 years of experience in Google Ads, Microsoft Ads, or other search advertising platforms, etc. (desired)
*Experience managing social media ad campaigns, such as Facebook (desired)
Know How & Certifications
Google Ads Certification (Search at minimum)
Google Analytics Certification (GA4)
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Marcus Rivera
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White Shark Media®
