Lead Digital Marketing & Design Specialist

About Us

SIMNET is a leading provider of cloud computing services and solutions. SIMNET has a long history of providing a range of cloud computing services, including infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). SIMNET serves a variety of industries and customers, including small and medium-sized businesses, enterprises, and government agencies, and is a leading provider of cloud and managed services across North America that enables service providers, ISVs and enterprises to deliver secure, robust, simple, platforms to launch applications and cloud services.

The company is headquartered in Whitby, Ontario, and has data centers in Montreal, Toronto, and Vancouver. SIMNET is known for its expertise in cloud computing and its commitment to providing high-quality, reliable, and secure services to its customers.

Role Summary:

SIMNET is looking for a Lead Digital Marketing & Design Specialist to help drive and execute marketing initiatives for SIMNET and its sister companies. 

This role is ideal for someone who is both strategic and hands-on. You will work closely with the SVP of Sales and Marketing to translate marketing strategy into campaigns and projects that support brand growth, sales initiatives, and customer engagement.

You will take ownership of the marketing campaign calendar, ensuring marketing initiatives are well planned, executed on time, and aligned with business priorities. This is a lead role, meaning you will coordinate marketing projects across teams, manage timelines and deliverables, and ensure campaigns move from idea to execution successfully.

In this role, you will be responsible for:

1. Marketing & Campaign Planning

• Work closely with the SVP of Sales and Marketing to translate business goals into marketing initiatives and campaigns.
  
• Own and manage the marketing campaign calendars.
  
• Plan integrated marketing campaigns across digital channels including web, social media, email, and paid advertising.
  
• Identify opportunities to improve brand awareness, engagement, and lead generation.
  
• Coordinate campaign timelines, priorities, and deliverables across departments.
  

2. Digital Marketing Execution

• Manage and optimize digital marketing channels including:
  
• WordPress websites
  
• Social media platforms
  
• Email marketing campaigns
  
• Digital advertising platforms
  
• Implement SEO improvements, website updates, and UX enhancements.
  
• Leverage marketing technology including AI tools and APIs to automate marketing workflows and campaign scheduling.
  
• Ensure marketing content is distributed consistently and effectively across all channels.
  

3. Creative Direction & Content Development

• Lead the development of marketing assets and creative materials including:
  
• social media content
  
• digital ads
  
• blog content
  
• event promotions
  
• presentations and sales collateral
  
• Provide creative direction to ensure all content aligns with brand guidelines.
  
• Design and produce marketing materials when needed, including graphics, visuals, and digital content.
  
• Maintain brand consistency across all marketing channels.
  

4. Cross-Functional Marketing Leadership

• Serve as the lead coordinator for marketing projects/tasks across departments including Sales, Administration, Operations, and Leadership teams.
  
• Work with internal stakeholders to understand marketing needs and deliver supporting materials.
  
• Collaborate with vendors, agencies, and creative partners where needed.
  
• Ensure marketing initiatives are executed efficiently and align with organizational priorities.
  

5. Analytics & Performance Optimization

• Track campaign performance using marketing analytics tools.
  
• Monitor KPIs such as engagement, traffic, lead generation, and campaign conversion.
  
• Provide regular insights and recommendations to improve campaign effectiveness.
  
• Use data-driven insights to refine marketing strategies and maximize ROI.
  

Other tasks and duties as required.

Requirements

To be successful in this role, you’ll need:

• Post-secondary education in marketing, design, communications, or a related field, or equivalent practical experience (4 to 6 years).
  
• Proven experience in digital marketing, graphic design, and content creation.
  
• Proficiency with graphic design tools (Adobe Creative Suite, Canva) and familiarity with AI-powered design platforms.
  
• Strong understanding of digital marketing principles, including SEO, social media, and online content strategies.
  
• Experience working with WordPress, social media platforms, and email marketing tools.
  
• Experience leveraging AI tools, automation platforms, and APIs to streamline marketing processes.
  
• Ability to manage multiple marketing projects and coordinate deliverables across teams.
  
• Knowledge of marketing analytics and automation tools, with the ability to track and improve campaign performance.
  
• Strategic mindset with the ability to translate ideas into actionable marketing initiatives.
  
• Excellent communication, collaboration, and creative problem-solving skills
  

Experience that may accelerate impact (nice-to-haves):

• Familiarity with IT and cloud hosting industry trends is an asset.
  

Benefits

What you’ll enjoy about SIMNET:

• Comprehensive Health & Wellness: Extended health and dental coverage, plus a flexible health spending account (HSA), help you take care of yourself on your terms.
  
• Financial Wellbeing: Plan for your future with our group RRSP matching program.
  
• Learning & Growth: Access continuing education opportunities, professional development programs, and tuition support to grow your skills and advance your career.
  
• Work-from-home options: Flexibility of being able to work from home, especially during times when commuting or in-person interactions may not be ideal.
  
• Recognition & Rewards: Our gamified, people driven program lets employees and leaders give kudos, earn recognition, and be rewarded for collaboration and impact.
  
• Collaborative Culture: Join a supportive, inclusive team where ideas flow freely, feedback is welcomed, and teamwork drives success.
  
• Challenging & Innovative Projects: Work on high-impact projects that inspire creativity, experimentation, and forward-thinking solutions.
  
• Convenience & Comfort: On-site parking, casual dress code, free snacks & drinks, and company lunches twice a month to keep your day smooth.
  
• Team Connection: Participate in company events, outings, and team-building activities that celebrate successes and build lasting connections.
  

At SIMNET, we believe diverse and inclusive teams drive better outcomes. We are an equal opportunity employer and are committed to providing reasonable accommodations to applicants throughout the interview process.

We may use AI-powered tools at certain stages of our hiring process to support application review and candidate communication. These tools assist our team, and all final hiring decisions are made by people – always.

We thank all applicants for their interest in SIMNET. Only candidates selected for an interview will be contacted.

Let’s work together to build a better future!