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Senior Marketing Manager, Therapy Awareness & Field Marketing

Role overview

Qualifications

  • Bachelor's degree required; MBA or advanced degree preferred
  • 7+ years of marketing experience in medical devices, pharmaceuticals, or healthcare technology
  • Proven experience leading therapy or disease-state awareness initiatives
  • Strong background in field marketing, sales enablement, and commercial execution

Responsibilities

  • Lead therapy awareness strategy and execution, translating clinical data into compelling, compliant messaging and education for targeted clinical audiences
  • Partner with Clinical, Medical Affairs, and Health Economics teams to ensure accurate disease-state education and multi-channel awareness campaigns
  • Design and execute scalable field marketing programs, tools, and events to support regional sales objectives and launches
  • Define success metrics and KPIs, analyze performance data, optimize programs, and manage budgets for maximum ROI

About the company

Saluda Medical logo

Saluda Medical

Medical Devices & Equipment

Saluda Medical is a global company revolutionizing the field of neuromodulation with an emerging portfolio of therapies driven by advanced closed-loop technologies designed to treat debilitating neurological disorders. The company’s first product, the Evoke® System, is the only ECAP-controlled closed-loop spinal cord stimulation (SCS) system and is indicated as an aid in the management of chronic intractable pain of the trunk and/or limbs, including unilateral or bilateral pain associated with failed back surgery syndrome, intractable low back pain, and leg pain. The Evoke System instantaneously reads, records, and responds to the nerves’ response to stimulation to provide continually optimized therapy and is proven to be superior to open-loop SCS for the treatment of overall trunk and/or limb pain. 12-month results from the EVOKE Study, the first double-blind randomized controlled trial (RCT) used in support of Premarket Approval (PMA) in spinal cord stimulation history, were published in The Lancet Neurology and 24-month results have since been published JAMA Neurology. Both studies are poised to set new clinical standards for long-term pain relief and improvements in physical and emotional functioning, sleep quality and health-related quality of life. In the EU, Evoke is CE Marked and commercially available. In the U.S., Evoke is FDA-approved and will be available when the Company implements its full commercial release in 2023. Saluda Medical is a privately held company with headquarters in Bloomington, MN, USA. To learn more about Saluda Medical, including the risks & important safety information, visit www.saludamedical.com.

Company details

Company typeSME
IndustryMedical Devices & Equipment
Company size201 - 500

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Job description

Saluda Medical is a commercial‑stage medical device company focused on developing treatments for chronic neurological conditions using its novel closed‑loop neuromodulation platform. The company’s proprietary technology senses and measures neural responses to stimulation and automatically adjusts therapy based on real‑time neurophysiological feedback. 

 

Saluda Medical’s first product, the Evoke® System, is designed to deliver known, consistent, and personalized spinal cord stimulation therapy by objectively measuring neural responses and maintaining therapy within a prescribed therapeutic window. Saluda Medical is headquartered in Minneapolis, Minnesota. 

 

At Saluda, we challenge boundaries. We innovate and think beyond the conventional. Our focus is to revolutionize the standard of care in neuromodulation to positively impact patient’s lives.


The Senior Marketing Manager, Therapy Awareness & Field Marketing will lead the strategy, development, and execution of therapy awareness programs and field marketing initiatives to drive adoption, utilization, and long‑term growth of Saluda’s therapy portfolio.


This role will serve as the connective tissue between marketing strategy and the commercial field organization—translating clinical evidence and brand strategy into compelling, high‑impact programs that educate, engage, and activate healthcare professionals across the customer journey.

The role will directly impact how we engage and help our patients and physicians.

 

Key Responsibilities:

Therapy Awareness Strategy & Execution

  • Lead the development and execution of comprehensive therapy awareness programs that build understanding, consideration, and demand for Saluda’s therapy across targeted clinical audiences
  • Translate clinical data, health economic evidence, and patient outcomes into clear, compliant messaging and educational programs
  • Partner with Clinical, Medical Affairs, and Health Economics teams to ensure accurate and compelling disease state education
  • Develop multi‑channel awareness campaigns (live events, peer‑to‑peer education, digital tools, and analytics‑driven engagement)


Field Marketing Leadership

  • Design and execute scalable field marketing programs that support sales objectives across regions and launch phases
  • Serve as the primary marketing partner to the field sales organization, ensuring alignment to priorities and consistent execution
  • Develop field‑deployable tools and programs including regional meeting content, speaker programs, workshops, and local engagement initiatives
  • Establish feedback loops with sales leadership and field teams to continuously optimize programs and materials


Performance Measurement & Optimization

  • Define success metrics and KPIs for therapy awareness and field marketing programs
  • Analyze performance data to assess impact, identify insights, and refine strategy
  • Manage budgets effectively, ensuring high ROI and resource optimization


Qualifications & Experience:

  • Bachelor’s degree required; MBA or advanced degree preferred
  • 7+ years of marketing experience in medical devices, pharmaceuticals, or healthcare technology
  • Proven experience leading therapy or disease-state awareness initiatives
  • Strong background in field marketing, sales enablement, and commercial execution
  • Experience supporting product launches and growth‑stage commercialization
  • Demonstrated ability to work cross‑functionally in a regulated environment

 

Saluda Medical embraces diversity and equal opportunity. We are committed to building a team representative of a variety of backgrounds, perspectives, and skills. We believe people are the source of our inspiration and innovation.

 

Saluda Medical does not accept non-solicited resumes or candidate submittals from search/recruiting agencies not already on Saluda Medical’s approved agency list. Unsolicited resumes or candidate information submitted to Saluda Medical by search/recruiting agencies not already on Saluda Medical’s approved agency list shall become the property of Saluda Medical.

 

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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