Director, Omnichannel Marketing

Crinetics is a pharmaceutical company based in San Diego, California, developing much-needed therapies for people with endocrine diseases and endocrine-related tumors. We were founded by a dedicated team of scientists with the simple belief that better therapies developed from rigorous innovation can lead to better lives. Our work continues to make a real difference in the lives of patients. We have a prolific discovery engine and a robust preclinical and clinical development pipeline. We are driven by science with a patient-centric and team-oriented culture. Crinetics is known for its inclusive workplace culture. We are also a dog-friendly workplace. This is an exciting time to join Crinetics as we shape our organization into the world’s premier fully-integrated endocrine company from discovery to patients. Join our team as we transform the lives of others.

Position Summary:

The Director, Omnichannel Marketing will play a critical role in designing, executing, and optimizing integrated omnichannel strategies that engage patients, healthcare professionals, and other key stakeholders across the customer journey. This role will lead the development of cohesive, data-driven experiences across digital, non-personal, and personal channels, ensuring consistent messaging, optimal channel mix, and measurable impact. The Director will be responsible for building and scaling omnichannel capabilities, partnering closely with brand, analytics, IT, commercial operations, and agency partners to drive short-term execution while establishing sustainable mid- to long-term omnichannel excellence. This role ensures all initiatives are executed in compliance with company policies and applicable regulatory requirements.

Essential Job Functions and Responsibilities:

These may include but are not limited to:

• Develop and lead comprehensive omnichannel marketing strategies across multiple disease states, grounded in deep understanding of customer journeys, unmet needs, channel preferences, and engagement behaviors.
• Design and orchestrate integrated customer experiences across digital and non-digital channels, including websites, email, CRM, social media, paid media, virtual and live events, video/webcasts, field enablement tools, and other emerging channels.
• Partner closely with HCP marketing, patient marketing, and commercial teams to ensure omnichannel plans align with brand strategy, launch plans, and lifecycle management objectives.
• Lead the planning, execution, and optimization of omnichannel campaigns, including segmentation, targeting, personalization, content sequencing, and channel mix decisions.
• Oversee development and governance of omnichannel content and assets, ensuring consistency of messaging, efficient reuse of content, and alignment with modular content strategies.
• Manage media and channel strategy in partnership with agencies, including paid, owned, and earned media planning and optimization.
• Leverage data, analytics, and insights to measure performance across channels, generate actionable insights, and continuously optimize engagement strategies.
• Collaborate with analytics, CRM, and marketing operations teams to define KPIs, dashboards, and reporting frameworks to assess omnichannel effectiveness.
• Lead agency partners and vendors responsible for omnichannel execution, media buying, marketing technology enablement, and content development.
• Contribute to the development and evolution of marketing technology capabilities (e.g., CRM, marketing automation, personalization platforms) in partnership with IT and commercial operations.
• Ensure compliance with regulations related to promotion, advertising, off-label use, data privacy, patient safety, and other applicable pharmaceutical marketing requirements.
• Support patient engagement initiatives and advocacy partnerships as part of a broader, integrated omnichannel strategy.

• Other duties as assigned.

Education and Experience:

Required:

• Bachelor’s degree in Business Administration, Marketing, or related field; Master’s degree preferred.
• At least 15 years of experience in marketing, omnichannel, digital marketing, or commercial roles within the biopharma industry. Alternatively, at least 12 years of experience with a Master’s degree would be considered.
• Demonstrated experience developing and executing omnichannel strategies across multiple audiences and touchpoints.
• Proven track record of successfully supporting product launches and lifecycle management through integrated marketing approaches.
• Experience in rare disease and/or endocrinology highly desirable.
• Strong ability to lead cross-functional teams and influence senior leaders without direct authority.
• Deep understanding of digital marketing, CRM, analytics, and marketing technology ecosystems.
• Experience managing agencies, vendors, budgets, and complex project timelines.
• Excellent verbal and written communication skills.
• Understanding of FDA regulations and the pharmaceutical promotional environment.

Physical Demands and Work Environment:

Physical Activities: On a continuous basis, sit at desk for a long period of time; intermittently answer telephone and write or use a keyboard to communicate through written means. Some walking and lifting up to 25 lbs. may be required. The noise level in the work environment is typically low to moderate. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and responsibilities.

Laboratory Activities (if applicable): Biology and chemical laboratory environment experience needed. Environmental health and safety requirements also apply.

Travel:

You may be required to travel for up to 25% of your time.

Equal Opportunity Employer:

Crinetics is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion or similar philosophical beliefs, disability, marital and civil union status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal laws.

Salary Range

The salary range for this position is: $181,000 - $226,000.

In addition to your base pay, our total rewards program consists of a discretionary annual target bonus, stock options, ESPP, and 401k match. We also provide top-notch health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance, 20 days of PTO, 10 paid holidays, and a winter company shutdown.