Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM – Remote, U.S. Hours)
About the Role
We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems.
This is a hands-on, execution-focused role where you’ll own:
- Marketing automation workflows
- Lead scoring & segmentation
- Email campaign performance
- CRM alignment with sales
If you’re strong in HubSpot, Marketo, Pardot, or ActiveCampaign and enjoy improving systems that directly drive pipeline and revenue, this role is for you.
What You’ll Own
Marketing Automation & Workflows
- Build and optimize:
- Nurture sequences
- Drip campaigns
- Triggered workflows
- Design and implement lead scoring models
- Test and troubleshoot workflow logic to ensure flawless execution
Email Marketing & Campaign Execution
- Build and launch campaigns using:
- HubSpot
- Marketo
- Pardot / Account Engagement
- ActiveCampaign / Klaviyo
- A/B test:
- Ensure emails are:
- Responsive
- On-brand
- Conversion-focused
CRM & Sales Alignment
- Sync automation platforms with:
- Salesforce
- HubSpot CRM
- Zoho
- Ensure clean lead routing and fast handoffs
- Track campaign → pipeline → revenue attribution
- Work closely with sales to improve lead quality
Data Management & Segmentation
- Maintain clean, organized marketing databases
- Remove duplicates and inactive contacts
- Build advanced segments based on:
- Behavior
- Industry
- Persona
- Lifecycle stage
- Ensure compliance with:
Analytics & Reporting
- Track key metrics:
- Open rate
- CTR
- Conversions
- Revenue impact
- Build dashboards in:
- HubSpot / Marketo
- Power BI / Tableau
- Turn data into clear, actionable insights
Optimization & Growth
- Continuously improve campaign performance
- Test new workflows, targeting, and messaging
- Stay updated on automation tools and best practices
- Recommend system improvements to increase ROI
Requirements
- 2+ years experience with:
- Marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)
- Hands-on experience with:
- Workflow building
- Lead scoring
- Email campaigns
- Strong skills in:
- Excel / Google Sheets (segmentation, reporting)
- Understanding of:
- Email deliverability
- Data privacy & compliance
- Detail-oriented with strong execution discipline
- Comfortable working remote in U.S. business hours
Nice to Have
- Certifications in:
- HubSpot / Marketo / Pardot
- Experience with:
- Multi-touch attribution
- SaaS / B2B / E-commerce environments
- Familiarity with:
- Zapier, APIs, integrations
- Experience aligning marketing automation with sales pipeline goals
Tools & Tech
- HubSpot / Marketo / Pardot / ActiveCampaign
- Salesforce / HubSpot CRM / Zoho
- Excel / Google Sheets
- Power BI / Tableau
- Zapier / API integrations
Why Join
- Own a critical function that directly impacts revenue growth
- Work across marketing + sales systems
- Build scalable automation infrastructure
- Opportunity to grow into Marketing Ops / Growth roles
- Fully remote role with structured workflows
What Success Looks Like
- High-performing automated campaigns
- Clean, well-segmented marketing database
- Strong lead-to-opportunity conversion rates
- Reliable attribution from campaign → revenue
- Consistent pipeline contribution from automation
Apply Now
If you’re a Marketing Automation Specialist who thrives on systems, data, and performance optimization, we’d love to hear from you.
Apply now and help build scalable, revenue-driving marketing automation systems.
