Senior Manager, B2B Marketing Analytics

Join the team leading the next evolution of virtual care. 

At Teladoc Health, you are empowered to bring your true self to work while helping millions of people live their healthiest lives.

Here you will be part of a high-performance culture where colleagues embrace challenges, drive transformative solutions, and create opportunities for growth. Together, we’re transforming how better health happens.

Summary of Position

The Senior Manager, B2B Marketing Analytics will lead analytics efforts that inform and optimize our B2B go‑to‑market strategy across the full funnel; from demand generation and account‑based marketing to pipeline, revenue, and client lifecycle performance. This role partners closely with Marketing, Sales, Ops, Finance, and Data teams to deliver actionable insights, scalable measurement frameworks, and clear executive‑ready storytelling. 

This is a hands‑on leadership role for someone who can move fluidly between strategic problem framing, advanced analysis, and influencing senior stakeholders. 

Essential Duties and Responsibilities

• Own B2B marketing measurement strategy across the funnel, including demand generation, ABM, pipeline contribution, revenue impact, and client lifecycle performance. 

• Develop and evolve attribution, funnel, and performance frameworks that enable confident decision‑making and investment prioritization across channels and programs. 

• Translate complex data into clear insights and narratives, delivering executive‑level reporting and recommendations that influence strategy and planning. 

• Partner cross‑functionally with Marketing, Sales, Ops, Finance, and Data Science to align on metrics, definitions, and business questions. 

• Analyze performance of campaigns, channels, and segments, identifying optimization opportunities and growth levers. 

• Build scalable reporting and dashboards using BI tools to enable self‑service insights for stakeholders while maintaining analytical rigor. 

• Contribute to analytics best practices, including documentation, data quality standards, and consistent use of KPIs across the organization. 

Supervisory Responsibilities

 No

Qualifications Expected for Position

• Bachelor’s degree in a quantitative or business‑related field (e.g., Statistics, Economics, Mathematics, Business, Marketing) 

• 6+ years of experience in marketing analytics, growth analytics, or a related analytics role, with significant exposure to B2B business models and metrics. 

• 2+ years of experience with B2B marketing and sales funnels, including lead management, pipeline, revenue attribution, and account‑based marketing. 

• Proven ability to influence senior stakeholders through data‑driven insights and compelling storytelling. 

• Hands‑on experience with analytics and BI tools (e.g., SQL, Tableau, Looker, Power BI, or similar). 

• Experience working with CRM and marketing platforms (e.g., Salesforce, Marketo, HubSpot, or equivalents). 

• Comfortable operating in ambiguous environments, balancing speed with accuracy and iterating toward better answers. 

• Experience partnering closely with data engineering or data science teams to improve data quality, accessibility, and scalability. 

Preferred Qualifications

• Experience in B2B2C / partner-led go-to-market models (e.g., selling through brokers, consultants, or resellers) and measuring marketing influence across multi-stakeholder buying committees in long, relationship-driven sales cycles.

The base salary range for this position is $115,000 - $140,000. In addition to a base salary, this position is eligible for performance bonus, RSU’s, and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2026 Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions. This information is applicable for all full-time positions. 

We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use. You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full-time positions only. If you are applying for a part-time role, your recruiter can provide additional details.

As part of our hiring process, we verify identity and credentials, conduct interviews (live or video), and screen for fraud or misrepresentation. Applicants who falsify information will be disqualified.

Teladoc Health will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Why join Teladoc Health?

• Teladoc Health is transforming how better health happens. Learn how when you join us in pursuit of our impactful mission. 

• Chart your career path with meaningful opportunities that empower you to grow, lead, and make a difference.

• Join a multi-faceted community that celebrates each colleague’s unique perspective and is focused on continually improving, each and every day.  

• Contribute to an innovative culture where fresh ideas are valued as we increase access to care in new ways.   

• Enjoy an inclusive benefits program centered around you and your family, with tailored programs that address your unique needs.

• Explore candidate resources with tips and tricks from Teladoc Health recruiters and learn more about our company culture by exploring #TeamTeladocHealth on LinkedIn.

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status, or pregnancy). In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.

Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA).  Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health’s Notice of Privacy Practices for U.S. Employees’ Personal information is available at this link.