Key Facts

Remote From:

Arkansas (USA) , Florida (USA) , Pennsylvania (USA)

Full time

Senior (5-10 years)

English

Hard Skills

Content Management Image Optimization Social Advertising Project Management Design Brief Brand Management KPI Management Brand Management Integrated Marketing Communications Budget Management +27 more

Other Skills

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Sales Acumen
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Communication
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Teamwork
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Strategic Thinking
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Analytical Thinking
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Relationship Building

Fresh Del Monte

Food & Beverages

About Fresh Del Monte

At Fresh Del Monte Produce, we are dedicated to bringing fresh, wholesome products to consumers around the world. We pride ourselves on being a symbol of product innovation, quality, freshness, and reliability for over 135 years. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the Science Based Targets initiative which provides companies with a clear path toward reducing their greenhouse gas emissions to assist with limiting global warming. As a company, we are working to achieve A Brighter World Tomorrow™. To do that, we are continuously innovating to ensure consumers can access fresh and healthy products conveniently while also improving the lives of our workers and the communities where we operate. To learn more about our sustainability initiatives visit www.freshdelmontecsr.com. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.) and under the MANN™ brand and other related trademarks. To find out more visit www.freshdelmonte.com or www.fruits.com.

Company type: XLarge

Industry: Food & Beverages

Founded: 2018

Company size: 10001

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Job description

Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh, value-added, and shelf-stable fruits and vegetables under our Fresh and Foods divisions. Our diverse product portfolio proudly bears the Del Monte® brand and also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts - available in over 80 countries worldwide. With operations spanning more than 35 countries, we’ve proudly been nourishing families for over 135 years.

Benefits We Offer Include:

Medical, Dental & Vision Insurance
401(k) with company match
Employer‑paid life & disability insurance
Flexible Spending Accounts (FSA)
Paid Time Off (PTO)
7 Company Paid Holidays
24/7 Telemedicine & Employee Assistance Program
Optional voluntary benefits (legal, accident, identity protection)
Eligibility on the first of the month following your hire date

Purpose of Position:

Del Monte Foods is the Foods Division of Fresh Del Monte, a global grower, producer and marketer of fresh, value-added, and shelf-stable produce. Del Monte Foods has a powerful portfolio of brands, including the iconic Del Monte®, Contadina® and S&W®. We are currently seeking an Omnichannel Activation Manager. The Omnichannel Activation Manager is responsible for developing and implementing omnichannel strategies which support key brand and retail customer initiatives that will drive sales and market share growth. To build these activation plans, this person must be able to assess and integrate business opportunities and key activation strategies, driving maximum return for our brands within assigned accounts. This person must have demonstrated experience building customer relationships, executing retail/shopper media and driving influence with cross-functional teams.

This role can be performed at the following preferred locations, Rogers-Arkansas, Pittsburgh-Pennsylvania, or Coral Gables-Florida. Remote candidates in Arkansas, Pennsylvania, Florida, California, and other designated States will also be considered.

Accountabilities:

Marry brand and retailer category objectives to build customer-specific strategies that achieve business objectives at assigned accounts, leveraging shopper insights and past program performance data
Develop and execute omnichannel programming from Retail and In-Store Shopper Tactics, like signage, demos, or direct mailers, to 1^st and 3^rd party digital programs, like Social through Retailer Channels, Digital Coupons, Programmatic Banners, Retail Search, etc.
Oversee digital shelf content creation and syndication, leveraging data and insights to ensure items are visible and optimized for conversion
Leverage external brand partnerships to maximize program impact, as needed
Brief creative and execution partners on activations, providing clear guidance on success criteria and ensure messaging aligns with program objectives, brand IMC/style guides and retail specifications
Establish KPIs; utilizing campaign analytics, customer consumption and share data to optimize media and measure results that positively drive sales/share growth for our brands and the Retailer’s category
Ensure cost estimates have been approved by internal stakeholders and activation plans have been socialized
Support customer meetings with omnichannel strategies, plans, program results and other sales tools
Support budget tracking and communication with Finance partners and invoice processing
Participate in the annual customer planning process and the integrated marketing communications process to influence and build actionable growth plans for our brands and customers
Build trusted partnerships, both internally and externally, to achieve shared goals. Internal stakeholders include Sales Business Unit Leads, Category Insights, Customer Development and Strategy, as well as Finance
Play critical role in educating internal stakeholders on program performance as well as incremental opportunities as they pertain to assigned accounts
Understand key drivers of activation performance and proactively explore new capabilities and activation partners that can deliver on business objectives
Develop strong understanding of Retailer strategies, category dynamics, and consumer behavior
Help the team deliver volume and profit expectations

Minimum Skills Required

Bachelor’s Degree
Experience in Retail Activation, preferably supporting accounts like Walmart, Amazon and/or Instacart.
5+ years of experience in CPG Industry, or related field
Experience in Retail Media, Shopper Media and/or eCommerce Activation
Strong Project Management

Preferred:

MBA
Shopper/Retail Marketing, eCommerce, or Omnichannel Marketing experience
Experience in Retail Activation

***Please note: This position does not qualify for relocation expenses. ***

Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh and fresh-cut fruits and vegetables. Our diverse product portfolio also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts—available in over 80 countries worldwide. With operations spanning more than 35 countries, we’ve proudly been nourishing families for over 135 years.

We are committed to maintaining a drug-free workplace and are proud to be an Equal Opportunity Employer. Fresh Del Monte and its affiliates do not discriminate based on race, color, religion, national origin, age, disability, gender, veteran status, or any other characteristic protected by applicable law. We also participate in E-Verify* where applicable, to ensure employment authorization eligibility. Driven by our core values—Excellence, Care, Passion, Trust, and Creativity—we invite you to explore our career opportunities and join our FRESH team.

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