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Principal Application Engineer - Warehouse Automation

Role overview

Qualifications

  • Bachelor's degree in a related business or engineering field.
  • 5+ years of industry experience leading successful projects and highly motivated teams (10+ years' experience preferred).
  • Proficiency with all Applications Engineering processes and tools.
  • Experience leading a team of Application Engineers to pursue warehouse automation opportunities and develop win strategies.

Responsibilities

  • Lead a team of Application Engineers to pursue new customer opportunities within the Warehouse Automation market and develop win strategies.
  • Develop cost-effective technical solutions that meet customer requirements and target pricing, while complying with division standards.
  • Qualify incoming opportunities to ensure strategic alignment with Warehouse Automation growth objectives and maintain AE-related data in the CRM.
  • Direct and supervise the Applications Engineering team, develop the skills of team members through guidance and knowledge sharing, and continuously improve processes.

About the company

Hitachi logo

Hitachi

Engineering Services

Since its founding in 1910, Hitachi has responded to the expectations of society and its customers through technology and innovation. Our mission is to “Contribute to society through the development of superior, original technology and products.” Over the past 100+ years this commitment has led us to work towards creating a more sustainable society through our “Social Innovation Business”. We work to apply our expertise in information technology (IT), operational technology (OT), and a wide variety of products to advance social infrastructure systems and improve quality of life across the world. Hitachi’s Social Innovation Business is centered around 5 growth sectors: Mobility, Smart Life, Industry, Energy, and IT. Globally, we have nearly 300,000 employees who are working to improve people’s quality of life and our customers’ social, environmental, and economic values to create a sustainable future. The challenges we face as a society are unprecedented, but so are the opportunities. Together, let’s start powering good.

Company details

Company typeXLarge
IndustryEngineering Services
Company size10001

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Job description

Location:

Remote - Michigan, United States

Job ID:

R0107559

Date Posted:

2025-12-03

Company Name:

J.R. AUTOMATION TECHNOLOGIES, LLC

Profession (Job Category):

Engineering & Science

Job Schedule: 

Full time

Remote:

Yes

Job Description:

The Opportunity: 

JR Automation, a Hitachi Group Company, is driven to deliver customer success worldwide. We provide intelligent automated manufacturing and distribution technology solutions that transform how the world's leading manufacturers make and distribute products. Our strength is our people and we’re looking to create a Warehouse Automation Applications Engineering team to pursue new customers within the Warehouse Automation market. Join us as a Principal Applications Engineer – Warehouse Automation Vertical.

Location Type: This is a hybrid position located near any of our existing JR Automation Divisions in Holland, Stevensville, Detroit, Greenville, Nashville, or Salt Lake City.

How You’ll Make an Impact:

A Principal Applications Engineer – Warehouse Automation market, will partner with our account managers to develop new customer win strategies and winning technical solutions which meet our customer requirements within the Warehouse Automation vertical. The Principal AE will be a Subject Matter Expert as it pertains to various technologies and processes within the Warehouse Automation vertical. The Principal AE will lead a team of engineers and provide direction while in pursuit of future projects for JR Automation to execute. Requirements for a Principal Applications Engineer role typically include, but are not limited to: 

  • Lead a Team of Application Engineers to pursue new customer opportunities within the Warehouse Automation market.  
  • Develop strategic direction and develop win strategies with a team of Engineers to be successful in obtaining future work from new customers within the Warehouse Automation market.  
  • Manage the Development of Cost-Effective Technical Solutions which meet Customer requirements and achieve the targeted price associated with opportunity while meeting customer requirements. 
  • Promote innovation by identifying new technologies and approaches to improve our win rate on with new customers.
  • Work closely with the Market Vertical Leader and sales team to identify potential Merger & Acquisition targets to support our corporate growth objectives
  • Identify & Implement Continuous Improvement Initiatives related to AE Tools and Processes. 
  • Evaluate the viability of new customer opportunities introduced by the Sales Team Members. 
  • Ensure proper Application Engineer Staffing and Competency Levels to meet the Sales & Business Objectives for future growth within the Warehouse Automation market.
  • Direct and Supervise the Applications Engineering Team for the Warehouse Automation market.
  • Develop the skills of greater Application Engineering team through guidance, feedback, and knowledge sharing

Responsibilities:

  • Possess thorough knowledge of automation within the Warehouse Automation market and leverage Cost-Effective Solutions in keeping with the Business Capabilities. 
  • Manage the Development of Win Strategies and Cost-Effective Technical Solutions to Customer Opportunities consistent and compliant with the Capabilities, Requirements, Standards and Objectives of the Division and overall company. 
  • Qualifying incoming opportunities to ensure strategic alignment with Warehouse Automation growth objectives. 
  • Managing & Maintain AE-related fields in Company CRM. 
  • Ensure AE team is adhering to company best practices and procedures.
  • Supporting Application Engineers and divisionally based Functional Teams to solve problems with no previous or standard solution. 
  • Reviewing quote packages prior to submission to ensure Conformance to Specifications, proper Risk Mitigation and Accuracy and Quality of Information to promote a win. 
  • Generating and presenting company strategy for achieving yearly business objectives including necessary Periodic Reports for Management Review.
  • Continuously improve company-wide processes and team member performance. 
  • Ensure that all quotes include appropriate Risk Mitigation Plans. 
  • Ensure conformance to “As Sold” scope of work within the early stages of each project through attending and engaging with PEP milestones thru concept review. 
  • Supporting Account Managers by attending customer visits for key accounts.
  • Developing company standards specific to automation equipment within the Warehouse Automation market.
  • Annual performance reviews of team members within the Warehouse Automation market AE Team. 

Note: This list of responsibilities is not inclusive; however, it is intended to be a guideline for activities.

What You’ll Bring:

  • Bachelor’s degree in a related business or engineering field.
  • 5+ years of industry experience leading successful projects and highly motivated teams (10+ years’ experience preferred).
  • Proficient in all Applications Engineering processes and tools. 

Disclaimer: JR Automation requires candidates to successfully complete a 10-panel drug screen, physical examination, and background check.

Company Overview: 

At JR Automation, A Hitachi Group Company, we discover potential, reimagine limits, and advance industry. When faced with a problem, we find a solution. Together, we push what’s possible to automate for tomorrow.

Join our team of 2,000+ at one of our 20+ facilities around the world and be a part of the most experienced team of advanced automation integrators.

Fueled by Possible.

Equal Opportunity Employer (EOE)-Females/Minorities/Protected Veterans/Individuals with Disabilities

If you need a reasonable accommodation to apply for a job at JR Automation, please send the nature of request and contact information to jrcareers@jrautomation.com. Queries other than accommodation requests will not be responded to.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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