About the Opportunity
Outsource Ability, on behalf of our client, is recruiting a high‑performance Social Media Content Creator (Content Operator) for a rapidly scaling men's personal development business based in Australia.
Our client operates in the personal development and coaching space, delivering transformational experiences through immersive in‑person retreats, online programs, high‑touch coaching, and exclusive mastermind environments.
Content is a critical growth engine for the business. It is designed to cut through noise, challenge conventional narratives, and move a highly defined audience toward decisive action.
You will work within a small, high‑performance team, closely collaborating with:
- The Founder (final content approval), and
- A Marketing Manager / Advisor (strategy oversight)
This role is responsible for executing, owning, and continuously improving the content system that drives reach, authority, and conversions.
Purpose of the Role
To produce and optimise high‑quality, strategically aligned content that expands reach, builds authority, and drives conversions into paid programs.
This is an outcome‑driven role. Content is judged by performance, not effort.
Key Outcomes (Non‑Negotiable)
- Increased reach across Instagram, Facebook, and YouTube
- Improved quality of engagement (not vanity metrics)
- Consistent production of high‑performing short‑ and long‑form content
- Measurable contribution to leads and conversions
- Consistent execution of an authentic brand voice and visual aesthetic
- Ongoing improvement in content performance through testing and iteration
Core Responsibilities
Strategy & Market Awareness
- Analyse trends within the personal development and adjacent markets
- Develop a deep understanding of the audience: pain points, desires, behaviours, and objections
- Proactively recommend content strategies, formats, and themes aligned with the niche
- Ensure all content aligns with business objectives and active offers
Content Creation
- Produce short‑ and long‑form content for Instagram, Facebook, and YouTube (other platforms may include TikTok and LinkedIn)
- Review long‑form content and extract high‑impact moments
- Identify and develop strong hooks based on real performance data
- Write hooks, captions, and CTAs for founder‑produced video and voiceover content
- Develop thumbnails and visual packaging aligned with established brand standards
Editing & Production
- High‑level video editing with strong pacing, structure, and retention in mind
- Integrate relevant, brand‑aligned B‑roll effectively
- Add subtitles and visual emphasis to improve watch time and comprehension
- Use AI tools appropriately, including licence‑free music generation, without creative dependence
Platform Execution
- Schedule and publish content via a social media scheduling platform (e.g. Metricool or equivalent)
- Manage and utilise a structured library of existing video assets via cloud storage
- Operate within a project management workflow covering ideation, drafting, revisions, and approval
Performance & Optimisation
- Track and analyse core content performance metrics
- Identify recurring patterns in high‑performing content
- Continuously refine output based on data and feedback
- Test new formats, hooks, structures, and creative approaches
Community Engagement
- Support and execute comment engagement strategies
- Respond to audience comments and inbound messages using automation tools where relevant
- Contribute to the development of an active, engaged audience community
Key KPIs (Measured Weekly & Monthly)
- Content Output
- Number of short‑form pieces produced per week
- Turnaround time from raw footage to final version
- Performance Metrics
- Reach per post
- Average watch time and retention
- Engagement rate (comments, shares, saves)
- Growth Metrics
- Follower growth rate (quality over quantity)
- Increase in profile visits
- Conversion Metrics (Critical)
- Click‑through rate from content
- Leads generated (DMs, link clicks, applications)
- Contribution to program conversions
- Efficiency & Improvement
- Reduction in revision cycles over time
- Month‑over‑month improvement in performance benchmarks
Reporting Requirements
- Weekly reporting
- Content produced
- Top‑performing content
- Underperforming content and analysis
- Key insights and recommendations
- Monthly reporting
- Trends and performance patterns
- Strategic recommendations
- Performance versus previous period
- Clear action plan for the next cycle
- All reporting must be data‑driven, concise, and actionable.
Required Skills & Competencies
- Communication - High standard of written and verbal communication. Native‑level English preferred
- Strategy - Strong understanding of content that drives attention, trust, and conversion
- Content Creation - Proven ability to identify high‑impact moments from long‑form content
- Video Editing - Advanced editing capability with a focus on engagement, retention, and conversion
- Graphic Design - Ability to create clean, effective thumbnails and visual assets
- Copywriting - Strong persuasive writing skills with excellent command of English
- AI & Tools - Competent use of AI tools while maintaining independent creative thinking
Working Style & Qualities Required
- Proactive – Identifies opportunities, trends, and improvements without prompting
- Ownership‑focused – Takes ideas from concept through execution
- Detail‑oriented – Maintains a high standard across all deliverables
- Creative – Produces original content that cuts through crowded feeds
- Strong communicator – Responds professionally to feedback and owns outcomes
Mandatory Remote Work Requirements
As this is a fast‑paced remote position, candidates must have:
- Their own laptop and headset, capable of running productivity and marketing software efficiently.
- A reliable power supply (solar, UPS, or inverter) to ensure uninterrupted workflow — load‑shedding cannot be used as an excuse for missed deadlines.
- A stable, high‑speed internet connection, suitable for cloud‑based applications and real‑time communication.
What Success Looks Like
- Consistent week‑to‑week improvement in content performance
- Fewer revision cycles over time
- Increased reach, engagement, and conversions
- Clear alignment with brand voice and positioning
