We are seeking a contract Web Product Owner to serve as the strategic and technical lead for globalknowledge.com. This role owns the end-to-end performance of our web presence — from information architecture and data integration to site analytics and agency governance. You will sit at the intersection of marketing, IT, and external agency partners, translating business requirements into a high-performing, globally consistent web experience that supports pipeline generation, course discovery, and eCommerce conversion across our NAM and EMEA operations.
Key Responsibilities
Website Strategy & Product Ownership
• Define and maintain the product roadmap for globalknowledge.com, prioritizing initiatives based on business impact, technical feasibility, and user experience outcomes
• Own the information architecture of the website, ensuring intuitive navigation, logical content hierarchy, and alignment with buyer journeys across all audience segments
• Serve as the primary business owner and internal point of escalation for all web operations, including content publishing workflows, page performance, and site health
• Partner with Geo Marketing Managers, Campaign Ops, and Product Marketing to translate go-to-market priorities into web requirements and timelines
• Lead conversion rate optimization (CRO) initiatives in collaboration with the Digital Marketing Manager, identifying friction points and driving A/B testing programs
Data Integration & Technical Requirements
• Own the functional requirements for data flows between globalknowledge.com and backend ERP systems: Dynamics 365 for NAM operations and BAPS ERP for EMEA operations
• Ensure course catalog data, pricing, scheduling, and availability are accurately surfaced across regional web properties, with parity between source systems and front-end display
• Partner with IT and agency development teams to document, maintain, and prioritize technical specifications for integrations, data feeds, and system dependencies
• Identify and resolve data quality issues that impact site experience, search accuracy, or conversion — working across marketing, IT, and operations to implement fixes
• Maintain a clear understanding of the dual CMS environment (Umbraco for NAM; Sitecore for EMEA) and manage requirements accordingly across both platforms
Analytics & Performance Reporting
• Own web analytics infrastructure in partnership with Campaign Ops, ensuring proper tagging, tracking, and attribution across Salesforce and Google Analytics (GA4)
• Define and maintain a web KPI framework covering traffic, engagement, conversion, and pipeline contribution — reporting regularly to senior marketing and business leadership
• Monitor site performance proactively, flagging anomalies, surfacing opportunities, and translating data into clear, actionable recommendations
• Build and maintain dashboards that give visibility into web performance by region, audience segment, and campaign source
• Support SEO performance tracking in collaboration with SEO and content stakeholders, ensuring organic visibility is measured and optimized over time
Agency Partner Management
• Serve as the day-to-day marketing lead for web hosting and development agency partners, including briefing, project management, sprint reviews, and performance accountability
• Translate business and marketing requirements into detailed technical briefs that agency teams can act on efficiently and accurately
• Manage project timelines, deliverable quality, and budget pacing across agency engagements, escalating risks proactively
• Evaluate agency output against defined success criteria and maintain a continuous improvement cadence with partner teams
• Coordinate with internal IT on infrastructure, security, and hosting decisions that intersect with agency-managed environments
Ideal Candidate
• 5+ years of experience in web product management, digital operations, or a closely related discipline — ideally within a B2B, SaaS, or professional training/education environment
• Demonstrated ability to manage complex, multi-region web properties with distinct technical environments and data sources
• Hands-on experience with CMS platforms; familiarity with Umbraco and/or Sitecore is strongly preferred
• Working knowledge of ERP data integrations and the ability to document and communicate technical requirements across marketing, IT, and agency stakeholders
• Proficiency with web analytics platforms including Google Analytics (GA4) and Salesforce reporting; experience building executive-facing dashboards
• Proven experience managing external agency partners — including scoping work, managing timelines, and holding partners accountable to KPIs
• Strong understanding of SEO fundamentals, site architecture best practices, and CRO methodology
• Exceptional organizational and communication skills, with the ability to manage competing priorities across a globally distributed team
• Experience working in a dual-stack martech environment (NAM vs. EMEA) is a significant advantage
