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Partner Marketing, Data Marketplace

Role overview

Qualifications

  • 4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem
  • Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)
  • Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract
  • Project management chops: you can keep multiple campaigns and partners moving simultaneously

Responsibilities

  • Co-Marketing Campaigns: Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions; Create partner messaging frameworks and positioning; Coordinate partner participation in Clay marketing moments
  • Enablement at Scale: Build self-serve co-marketing toolkits; Create and maintain partner-facing resources; Develop internal enablement materials so Clay's GTM teams understand our data partners
  • Scaled Partner Engagement: Own the partner communications calendar; Design tiered engagement programs; Track partner marketing engagement and iterate based on results
  • Cross-Functional Coordination: Partner with Product Marketing on positioning and competitive messaging; Work with Data Partnerships on prioritization and relationship context; Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives

About the company

Clay logo

Clay

Computer Software / SaaS

✨ The Creative Tool for Growth | Enrich your data, automate personalized outreach, and implement any idea for GTM

Company details

IndustryComputer Software / SaaS
Company size11 - 50

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Job description

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.

In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

  • Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.

  • Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.

  • All employees can work for free with world-class coaches who specialize in creativity, management, and more.

  • Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.

  • Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

Data Partnerships @ Clay

As the first marketer for Data Partnerships at Clay, you'll build and scale the marketing programs that power our relationships with dozens of data providers. Unlike a traditional partner marketing role focused on a handful of strategic partnerships, this role is about creating leverage—developing the playbooks, content, and campaigns that let us drive impact across a broad and growing partner ecosystem.

You'll own the marketing relationship with our data partners: crafting joint messaging, coordinating co-marketing moments, and building the enablement resources that help partners talk about Clay effectively. You'll also design the scalable programs (partner newsletters, campaign-in-a-box kits, tiered engagement models) that allow us to maintain strong relationships without 1:1 attention for every partner.

This role requires someone who can think systemically about how to engage a portfolio of partners while still delivering high-quality, personalized-feeling experiences. You'll balance creative campaign work with operational rigor, and you'll be comfortable building from scratch in a fast-moving environment.

What you'll do:

  • Co-Marketing & Campaigns

    • Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions

    • Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data

    • Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)

  • Enablement at Scale

    • Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets

    • Create and maintain partner-facing resources that help partners position and promote Clay to their audiences

    • Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value

  • Scaled Partner Engagement

    • Own the partner communications calendar: newsletters, product updates, co-marketing opportunities

    • Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)

    • Track partner marketing engagement and program performance; iterate based on results

  • Cross-Functional Coordination

    • Partner closely with Product Marketing on positioning and competitive messaging

    • Work with the Data Partnerships team on partner prioritization and relationship context

    • Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives

What you'll bring:

  • 4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem

  • Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)

  • Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract

  • Project management chops: you can keep multiple campaigns and partners moving simultaneously

  • Comfort with ambiguity and building from scratch—this is a new function and you'll be defining the playbook

  • Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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