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56611326321- Growth Lead

Activate Talent

Key Facts

Remote From: 
Anywhere
Full time
Mid-level (2-5 years)
English

Other Skills

  • •
    Decision Making
  • •
    Communication
  • •
    Creative Problem Solving
  • •
    Analytical Thinking

Roles & Responsibilities

  • 5–8+ years in DTC media buying
  • Deep hands-on experience buying media on Meta and Google
  • Strong creative intuition + analytical rigor
  • Obsessed with testing and iteration

Requirements:

  • Own paid media execution across Meta and Google, including planning and managing budgets, structuring accounts for efficient testing and scale, retargeting/prospecting strategy, daily/weekly campaign launches and optimization, and CAC, AOV, LTV targets.
  • Lead creative strategy and performance briefs, developing a structured testing roadmap, writing clear briefs for designers/UGC creators, partnering with the brand to maintain premium feel, and analyzing performance to iterate concepts.
  • Design and run structured experimentation with offer tests, landing page tests, and audience tests; build a hypothesis-driven framework and identify scalable winning patterns to improve blended efficiency.
  • Own weekly and monthly growth reporting, track channel-level and blended performance, identify leading indicators (CTR, CPC, CVR shifts), and translate data into clear strategic recommendations.

Job description

Job Type: Full-time
Location: 100% Remote
Timezone: US(PST)

The Role: Growth Lead

We’re hiring a hands-on Growth Lead to own paid acquisition across Meta and Google while driving performance creative strategy. This is not a passive “agency manager” role.

You will:

  • Build and optimize campaigns yourself
  • Develop testing roadmaps
  • Brief and shape high-converting creative
  • Analyze performance deeply and make decisive calls
  • You are responsible for profitable customer acquisition and scalable growth.

What You’ll Own

1. Paid Media Execution (Meta + Google)

  • Plan and manage budgets across Meta and Google
  • Structure accounts for efficient testing and scale
  • Own retargeting + prospecting strategy
  • Launch and optimize campaigns daily/weekly
  • Manage CAC, AOV, LTV: CAC targets

2. Creative Strategy & Performance Briefing

  • Develop a structured creative testing roadmap (hooks, angles, formats)
  • Write clear, conversion-focused creative briefs for designers/UGC creators
  • Partner with the brand to ensure the performance creative still feels premium
  • Analyze creative performance at a granular level (hook rate, hold rate, thumbstop, CVR)
  • Systematically iterate winning concepts

3. Testing & Experimentation

  • Design structured tests (offer tests, landing page tests, audience tests)
  • Build a hypothesis-driven experimentation framework
  • Identify scalable winning patterns vs one-off wins
  • Continuously improve blended efficiency

4. Reporting & Insights

  • Own weekly and monthly growth reporting
  • Track channel-level and blended performance
  • Identify leading indicators (CTR, CPC, CVR shifts)
  • Translate data into clear strategic recommendations

What Success Looks Like

  • Predictable, scalable new customer acquisition
  • CAC within target guardrails
  • Strong creative testing velocity
  • Clear visibility into what drives incremental growth

Who You Are

  • 5–8+ years in DTC media buying
  • Deep hands-on experience buying media on Meta and Google
  • Strong creative intuition + analytical rigor
  • Obsessed with testing and iteration
  • Can operate independently without a heavy structure
  • Understands premium brand positioning (not just discount-driven growth)

Bonus Points

  • Experience scaling fashion/apparel brands
  • Strong understanding of the merchandising impact on paid
  • Experience working with creators/UGC pipelines
Ready to apply?
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