Director of E-Commerce
Company: Confidential Dermatology-Founded Skincare Brand
Employment Type: Full-Time
Location: Remote
About the Brand
We are a fast-growing, dermatologist-founded skincare brand rooted in clinical efficacy, science-backed formulations, and long-term skin health. Trusted by professionals and consumers alike, our products combine medical credibility with elevated brand storytelling.
As our business scales, our digital storefront plays a critical role in education, conversion, and customer trust. We are seeking a Director of E-Commerce to own and scale our DTC business end-to-end and lead the strategy behind our online revenue engine.
The Role
The Director of E-Commerce will be responsible for driving revenue growth, conversion, and customer lifetime value across all DTC channels. This leader will own the ecommerce P&L and act as the strategic hub connecting marketing, merchandising, technology, operations, and customer experience.
This role is ideal for a data-driven ecommerce leader with deep DTC experience in skincare, beauty, or health-adjacent brands—someone who understands how to balance clinical education with performance, conversion, and a seamless user experience.
Key Responsibilities
Ecommerce Strategy & Revenue Growth
- Own and scale the DTC ecommerce business, including revenue, conversion rate, AOV, and LTV
- Develop and execute ecommerce growth strategies aligned with overall brand and business objectives
- Forecast performance and manage the ecommerce P&L
Site Experience & Conversion Optimization
- Own the Shopify (or equivalent) storefront, including homepage, PDPs, PLPs, checkout, and subscriptions
- Lead CRO initiatives informed by data, user behavior, and customer feedback
- Ensure the site experience clearly communicates clinical credibility, education, and trust
Merchandising & Product Strategy
- Partner with Product and Marketing to support new product launches, regimens, bundles, and promotions
- Own onsite merchandising strategy, including product hierarchy, collections, and promotional placement
- Use performance data to guide assortment, pricing, and bundling decisions
Cross-Functional Leadership
- Serve as the connective leader across Growth, Creative, Product, Operations, and Customer Support
- Translate marketing initiatives into onsite execution that maximizes conversion and retention
- Lead and develop a high-performing ecommerce team and manage external partners and agencies
Analytics & Performance Reporting
- Establish KPIs and dashboards to track performance across traffic, conversion, retention, and revenue
- Leverage analytics tools to uncover insights and optimization opportunities
- Present performance updates and strategic recommendations to executive leadership
Requirements
Qualifications
- 7+ years of ecommerce experience, with 3+ years in a leadership role
- Proven success scaling DTC ecommerce for skincare, beauty, wellness, or health-adjacent brands
- Strong understanding of Shopify (or similar platforms), CRO, subscriptions, and onsite merchandising
- Deep analytical mindset with experience owning revenue targets, forecasts, and P&L
- Excellent cross-functional communication and leadership skills
Nice to Have
- Experience with dermatologist-founded or clinically positioned brands
- Familiarity with compliance considerations in skincare or health-adjacent categories
- Experience with international ecommerce or omnichannel expansion
- Hands-on experience with A/B testing, personalization, and retention tools
