Role overview

Qualifications

5+ years in B2B SaaS product marketing with ownership of sales enablement, positioning, or competitive intelligence.
Experience running win/loss programs and translating findings into actionable GTM changes.
Track record of leading product launches end-to-end with cross-functional alignment, messaging definition, and sales readiness.
Strong writing and communication skills in Portuguese and English, able to simplify complex technical products for industrial buyers.

Responsibilities

Own product positioning and messaging for your product area, from ICP definition to value proposition to proof points, built from first principles and validated against real deals.
Lead win/loss analysis: interview AEs and customers, synthesize patterns, and translate findings into clear competitive and messaging recommendations.
Develop sales enablement materials that AEs actually use: battlecards, pitch decks, objection handling guides, one-pagers, and demo frameworks.
Own product launch GTM in close partnership with the Product Enablement team, ensuring every launch has a clear segment focus, sharp messaging, and a sales readiness plan aligned with strategic priorities before anything ships.

Key facts

Remote from: Anywhere
Full time
Senior (5-10 years)
Product Marketing Manager
Portuguese, English

Hard skills

Sales Enablement Competitive Intelligence Go-to-Market Strategy Market Positioning Sales Planning Market Analysis Language Translation Win-Loss Analysis Training Workshop Sales Intelligence Salesforce Cross-Functional Collaboration Online Communication Stakeholder Communications Presentation Training Qualitative Analysis

Other skills

Dealing With Ambiguity
Analytical Thinking
Prioritization

About the company

TRACTIAN 𝗕𝗥

Industrial Automation

A TRACTIAN é a startup industrial que mais cresce na América Latina e uma das 100 “Startups To Watch” selecionadas pela PEGN. Nosso time é composto por #BlueCaps das mais diversas especialidades e origens, todos unidos por um propósito comum: transformar a vida daqueles que garantem que nossos produtos cheguem com qualidade. Para isso, desenvolvemos um sistema preditivo que combina sensores de monitoramento de condição de máquinas a uma plataforma de inteligência artificial que analisa automaticamente os dados coletados e os disponibiliza às equipes de forma fácil e acessível, além de ter ferramentas que facilitam e automatizam a gestão de manutenção. É a solução mais completa do mercado, constantemente aprimorada pelo melhor time do mundo. Os Blue Caps são responsáveis por suas carreiras, crescendo rapidamente – assim como a empresa – através de projetos desafiadores, aprendizado constante e ritmo acelerado. Somos pessoas apaixonadas pelo que fazem e que transformam potencial em resultados. Crescemos, aprendemos e evoluímos juntos em um ambiente dinâmico e transparente. Nos reinventamos e buscamos novos desafios todos os dias para revolucionar o chão de fábrica e alcançar o status de startup unicórnio nos próximos quatro anos. Quer fazer parte da transformação das indústrias? A hora é agora. Confira nossas vagas abertas e venha vestir o Blue Cap!

Company details

Company typeScaleup

IndustryIndustrial Automation

Company size51 - 200

Links

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Job description

Marketing at TRACTIAN

The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.

What you'll do

As a Senior Product Marketing Manager at TRACTIAN, you'll own the commercial layer of our go-to-market motion. This isn't a support role. You'll define how we talk about our products, why we win, and what's standing in the way. You'll work closely with Sales, Product, and Leadership to sharpen positioning, build materials that actually get used, and ensure our GTM strategy is grounded in real market intelligence.

Responsibilities

Own product positioning and messaging for your product area, from ICP definition to value proposition to proof points, built from first principles and validated against real deals.

Lead win/loss analysis: interview AEs and customers, synthesize patterns, and translate findings into clear competitive and messaging recommendations.

Build and maintain competitive intelligence on key players, covering direct competitors, adjacent tools, and legacy solutions, with a focus on narrative-level differentiation and AE-ready talking points.

Develop sales enablement materials that AEs actually use: battlecards, pitch decks, objection handling guides, one-pagers, and demo frameworks.

Own product launch GTM in close partnership with the Product Enablement team, ensuring every launch has a clear segment focus, sharp messaging, and a sales readiness plan aligned with strategic priorities before anything ships.

Act as the connective tissue between Product and Sales on launches, making sure the value proposition is commercially compelling and tied to where the business is going.

Partner with AEs and Sales leadership to identify where deals are getting stuck and build targeted content or training to address it.

Refine ICP definitions based on closed-won/lost data and expansion patterns, and ensure that intelligence flows back into demand gen and sales targeting.

Requirements

5+ years in B2B SaaS PMM, with clear ownership of sales enablement, positioning, or competitive intelligence.

Demonstrated experience running win/loss programs and translating them into actionable GTM changes.

Track record of leading product launches end-to-end, including cross-functional alignment, messaging definition, and sales readiness.

Strong writer and communicator in both Portuguese and English, able to take complex technical products and make them land with an industrial buyer or a skeptical VP of Operations.

Experience working directly with Sales: understanding the deal cycle, building for AE workflows, running enablement sessions.

Sharp competitive instincts, with experience tracking competitors, building battlecards, and using that intelligence to shift how the sales team positions.

Comfortable operating with ambiguity in a fast-moving environment; you know how to prioritize and ship.

Bonus Points

Background in industrial tech, IoT, manufacturing, or maintenance.

Experience in markets outside Brazil, particularly North America or Mexico.

Exposure to product-led or usage-based GTM motions.

Familiarity with tools like Gong, Salesforce, or similar sales intelligence platforms.

Based in São Paulo.