Sales Development Representative

As a Sales Development Representative at Metrc, you will play a critical role in our growth and business development efforts. This position focuses heavily on outbound phone sales, requiring a high volume of proactive dials (approximately 100 per day) to connect with mid-level cannabis licensees. You will be responsible for qualifying leads, handling objections, and conducting high-level product demos. Your goal is to guide potential clients toward webinars and hand them off to a specialist for further development.

KEY RESPONSIBILITIES

Core duties and responsibilities include the following. 

· Make a high volume of outbound calls (up to 100 per day) to mid-tier cannabis licensees, focusing on warm leads.

· Use Salesforce to track, document, and follow up on leads.

· Qualify leads and assess their potential for conversion.

· Conduct high-level demos and deliver positioning statements using a predefined talk track.

· Handle objections effectively and push clients toward further engagement, such as webinars or meetings with specialists.

· Collaborate closely with the Growth and Customer Success teams, ensuring seamless handoffs and consistent follow-up.

· Participate in role-playing and objection-handling training sessions to refine sales techniques.

· Use templated emails and scripts provided, ensuring consistent communication across all channels.

· May perform other additional duties and responsibilities as assigned.

QUALIFICATIONS- KNOWLEDGE, SKILLS, & ABILITIES

· 1–2 years of experience in a high-volume outbound sales, call center, or lead-generation environment required.

· Experience working with Salesforce or other CRM tools preferred.

· Experience in SaaS, GovTech, cannabis industry, or other regulated industries a plus but not required.

EDUCTIONAL BACKGROUND

· Bachelor’s degree preferred in Business, Marketing, Communications, or a related field.

· High school diploma or equivalent required.

· Equivalent combination of education and directly relevant work experience will be considered.