Director, Product Portfolio & Commercializati

About Priority: 

Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

About the Role:

We are seeking an experienced and strategic Director, Product Portfolio & Commercialization to lead product strategy, commercialization, enablement, and portfolio performance across our acquiring business. This role sits at the center of our Revenue Growth engine within the Business Optimization team, driving alignment between Product, Sales, Marketing, Operations, and Revenue Operations.

You will be responsible for shaping how our products are defined, brought to market, adopted, and optimized across both internal and third-party solutions. This includes ownership of our full product portfolio and vendor ecosystem, ensuring strong alignment to revenue goals, customer needs, and operational readiness.

The ideal candidate is both a strategic leader and execution-focused operator, capable of driving end-to-end commercialization while building scalable frameworks that improve launch quality, sales effectiveness, and product performance.

Responsibilities: 

Product Strategy & Portfolio Ownership

• Define and manage the overall product portfolio strategy across acquiring, banking, payables, payroll, and value-added services.

• Own product prioritization and alignment to company growth objectives.

• Lead product charter development, including revenue targets, KPIs, and success metrics.

• Serve as the executive point of accountability for product performance and roadmap alignment.

Product Go-to-Market & Commercialization

• Lead the planning and execution of GTM strategies for new product launches, enhancements, and monetization initiatives.

• Partner with Product, Sales, and Operations to define value propositions, target segments, pricing inputs, and sales motions.

• Develop and maintain commercialization frameworks, GTM launch playbooks, and performance dashboards.

• Ensure operational readiness across onboarding, billing, support, and deployment prior to launch.

Positioning, Messaging & Sales Enablement

• Own core product positioning and value articulation across the portfolio.

• Create internal sales tools, external-facing assets, and enablement content that clearly communicate product value.

• Partner with Enablement and Sales leadership to train and equip internal teams and partners for successful product adoption.

• Serve as the subject matter owner for product-related messaging, documentation, and knowledge repositories.

Product Performance & Optimization

• Own product performance metrics including revenue, ARPU, penetration, and attach rates.

• Partner with Data and Revenue Operations to build dashboards, reporting frameworks, and insights.

• Establish regular performance reviews to assess product health and inform prioritization decisions.

• Continuously refine commercialization strategies based on performance data and market feedback.

Third-Party Products & Vendor Management

• Evaluate, onboard, and manage third-party products and strategic partners.

• Define how external solutions integrate into the broader product portfolio and SMB Commerce Engine.

• Own vendor relationships, including commercial terms, pricing structures, and revenue share agreements.

• Monitor vendor performance across revenue contribution, adoption, and operational reliability.

• Ensure third-party products align with internal productization, GTM, and enablement standards.

Cross-Functional Leadership & Execution

• Lead product commercialization forums, launch readiness meetings, and execution cadences.

• Establish intake processes and prioritization frameworks for new product initiatives.

• Collaborate closely with Product, PMO, Revenue Operations, and Merchant.

• Operations to ensure alignment from roadmap through execution.

• Continuously improve processes to drive speed, consistency, and measurable impact.

What Success Looks Like:

• Establishes clear ownership and alignment across product strategy, commercialization, and portfolio performance, creating a single point of accountability for product success.

• Drives consistent, high-quality product launches through standardized frameworks that improve speed to market, reduce execution risk, and ensure full operational readiness.

• Delivers measurable growth in product revenue, adoption, and cross-sell penetration across both internal and third-party solutions.

• Builds strong alignment across Product, Sales, Operations, and Revenue Operations, resulting in improved execution, clearer prioritization, and better customer outcomes.

• Implements data-driven performance management with clear visibility into product KPIs, enabling informed decision-making and continuous optimization.

• Creates a scalable model for managing third-party products and vendor partnerships, ensuring accountability, performance, and meaningful contribution to overall portfolio growth.

Candidate Requirements:

• 10+ years of experience in product strategy, commercialization, product marketing, or related roles within B2B fintech, SaaS, or payments.

• Strong understanding of go-to-market execution, product positioning, and commercialization frameworks.

• Experience managing complex product portfolios, including third-party partnerships and vendor relationships.

• Proven ability to lead cross-functional initiatives and drive measurable revenue outcomes.

• Strong executive communication skills with the ability to influence senior stakeholders.

• Data-driven mindset with the ability to translate insights into action.

Preferred Qualifications

• Familiarity with merchant acquiring, payment facilitation, or value-added services in the payments space.

• Experience supporting both direct-to-merchant and channel-led (ISO, partner) sales models.

• Experience working with Salesforce or similar CRM platforms to support GTM execution and reporting.

• Exposure to product performance analytics, revenue attribution, and KPI development.

• Bachelor’s degree in business, marketing, or related field.

Work Environment & Culture:

We believe that performance and experience go hand in hand - an exceptional employee experience is earned through contribution. We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie.

Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection. Whether you're building technology, serving clients, or supporting internal teams, you’ll be part of a company that empowers you to perform at your best and be known for results.

Compensation and Benefits:

Compensation range: $160k-$190k
We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work.

Financial Wellness

• Bonus programs

• 401(k) match

• Employee Stock Purchase Program (ESPP)

• HSA and FSA options

• Financial wellness resources and employee discount programs

Health & Well-being

• Medical, dental, and vision coverage

• Mental health support for employees and dependents through Lyra Health

• Family planning and women’s health benefits through Carrot

• Gym membership reimbursement and virtual wellness programs (including yoga)

Time Off

• 3 weeks PTO to start, with unlimited PTO after year one

Growth & Development

• Education expense reimbursement

• Leadership development programs

• Certified Payments Professional (CPP) certification support

We believe great performance starts with feeling supported - and we’ve built our benefits with that in mind.

 Traditional Physical Requirements:

• Requires prolonged sitting, standing, bending, stooping and stretching.

• Requires the ability to lift 10 pounds.

• Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).

Join our team at Priority Technology Holdings, Inc. and be part of a dynamic and innovative company that is transforming the financial technology landscape. Together, we can shape the future of payments and banking solutions while providing unmatched value to our clients.