SEO Strategist

Description

TITLE SEO Strategist 
DEPARTMENT SEO 
DIVISION NPAccel 
LOCATION Remote – US 

ABOUT OUR COMPANY 

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. 

NP Accel focuses on creating innovative, adaptive, and data-driven digital marketing plans for our SMB clients. Obsessed with helping companies grow and exceed their goals with scalable solutions, NP Accel delivers on the mission of continually helping brands connect and engage with their audience. 

ABOUT THE OPPORTUNITY  

We are seeking an experienced SEO Strategist ready to expand their client engagement and take on greater responsibility.  

This role requires quarterly client interactions with active participation on calls, in addition to assisting in deck building and presenting. You will be expected to contribute valuable insights, present performance data, and refine your client communication skills in real-time. Furthermore, you will be responsible for managing an SEO book of business where each client has a monthly recurring revenue target of $4,000-$7,000 (if available). This role is designed for a strategist who has a solid foundation in SEO and is eager to accelerate their growth by taking on direct client responsibilities and contributing to company-wide revenue growth. 

This is a newly created role to support our growing department. To qualify, candidates must reside and be eligible to work in the United States.  

ABOUT THE RESPONSIBILITIES  

• Client Relationship Management: Manage a portfolio of client accounts and build strategic partnerships. Proactively identify and address client needs, providing guidance and recommendations. 
• Participation in Client SEO Calls: Quarterly participation in client SEO calls. Contribute to discussions, present data and insights, and learn to effectively address client questions and concerns.
• Performance Reporting and Analysis: Conduct analysis of website performance using tools like Google Analytics and Google Search Console. Generate reports on key SEO metrics, identify trends, and provide actionable insights.
• SEO Deliverable Management: Creation and delivery of detailed SEO deliverables, including keyword research, technical SEO audits, on-page optimization recommendations, and competitive analysis reports. 
• Content Optimization Support: Provide data-driven recommendations for content optimization, working closely with content teams to ensure alignment with SEO strategies.
• New Employee Support: Assist in shadowing and on-boarding training for new team members, as well as Associate Strategists being promoted into the SEO Strategist role.
• Strategy: Collaborate with Account Managers to develop and refine SEO strategies based on performance data and competitive analysis.
• Stay Updated on SEO Trends: Continuously learn and stay updated on the latest SEO trends, algorithm updates, and best practices.
• Client Communication: Actively practice and refine your communication skills in a client-facing environment, preparing for additional strategic and client-facing responsibilities.
• Business Development and Growth: Identify and pursue opportunities for client growth, including upselling and cross-selling SEO and related services. Lead the performance and strategy in renewal pitches.

ABOUT YOU 

• 2–3+years of proven experience in SEO.
• Proficiency in website analytics tools (e.g., Google Analytics, Google Search Console).
• Proficiency in SEO tools and programs (e.g., AHREFs,SEMRush, Screaming Frog).
• Proficiency in Excel and other Microsoft Office programs.
• Understanding of key SEO trends, strategic directions, and common problems/issues that a client could experience.
• Ability to articulate SEO observations and data in a respectful, constructive, and productive manner to both internal and external stakeholders.
• Comfortable pitching clients on potential upsells that align with the client’s goals, as well as aiding with renewal efforts.

ABOUT YOUR GROWTH 

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

• Sr.SEO Strategist I (typically 4-5 years)  
• Sr. SEO Strategist II (typically 5-6 years)   
• Sr. SEO Strategist III (typically 6-7 years) 

ABOUT OUR BENEFITS  

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:  

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available 
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave 
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA 
• Vision and dental coverage 
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members 
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance 
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION 

• Base Salary: USD $58,000.00 to $68,000.00; depending on experience and skills
• Commission eligible

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

ABOUT OUR PRACTICES 

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people. 

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.