Director, GMP / Ad Tech at Incubeta

Director, GMP / Ad Tech

Location: Remote (Canada) Time Zone Preference: Eastern Time Zone

About Incubeta:

Incubeta is a global marketing partner focused on driving profitable growth by bringing media, creative, data, and technology together into one integrated solution. We partner with CMOs and business leaders who demand clarity, accountability, and meaningful results. We are positioned for momentum in the Americas, believing the future belongs to agencies that can connect performance and brand, strategy and execution, creative and media.

Role summary:

As a GMP Lead, you will act as the US subject matter expert for Google Marketing Platform, ensuring deep technical expertise, consistent ways of working and strong partnership alignment across our client base.

You are responsible for how GMP capabilities are applied across client engagements, ensuring platforms are implemented, optimized and leveraged to support effective marketing outcomes.

Working closely with global leadership and support teams, you bring consistency in standards, share best practices and ensure US client needs are reflected in the evolution of our GMP approach and partnerships.

You partner with client teams, marketing intelligence and activation specialists to ensure GMP platforms are used effectively within broader marketing strategies, providing technical guidance, troubleshooting and expertise where required.

As the central point of expertise, you stay ahead of platform developments, strengthen relationships with Google and other partners, and ensure Incubeta remains at the forefront of GMP capability and delivery.

Responsibilities:
Technical Leadership & Delivery
•Act as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360
•Provide hands-on support across key client work, troubleshooting platform issues and guiding solutions
•Maintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.)
•Lead by example, actively contributing to delivery rather than operating purely at a distance

Team Leadership & Capability Building
•Lead and develop a team of experienced GMP practitioners
•Build a more scalable and resilient capability, reducing reliance on individual specialists
•Design and implement structured upskilling initiatives across the GMP stack
•Mentor senior team members and support their development in both technical and client-facing areas

Commercial & Operational Ownership
•Own the P&L for the GMP function, including forecasting, planning, and performance tracking
•Identify opportunities to increase platform adoption, usage, and revenue contribution
•Drive operational improvements to support scalability, efficiency, and consistency across clients
•Contribute to the broader commercial success of the Market Intelligence function

Sales & Growth Enablement
•Partner closely with sales and growth teams to support new business opportunities
•Lead the development of technical proposals and solution design for GMP-related pitches
•Help position GMP as a strategic growth driver, not just a delivery function
•Support cross-sell and upsell opportunities across existing clients

Cross-Functional Collaboration
•Work closely with media, strategy, sales, and data science teams to deliver integrated solutions
•Ensure GMP capability is aligned with broader marketing intelligence and effectiveness strategies
•Contribute to a more connected, less siloed approach across the business

Partnership & Innovation
•Build and maintain relationships with key stakeholders within Google GMP
•Stay at the forefront of new platform developments, features, and industry changes
•Drive adoption of new capabilities (e.g. privacy-first solutions, automation, AI-led features)

Requirements:
Certification and/or Licenses
Google Certifications in Campaign Manager 360, Search Ads 360 and Display & Video 360, and Google Analytics, and ideally, one or more Google Cloud Certifications

Experience - functional/industry/client/project knowledge
•A minimum of 10 years’ experience within the digital agency industry.
•Well-versed in performance marketing, yielding results for clients’ investments, i.e. sales/lead conversion and omni-channel acquisition
•Experience in working directly with clients & commercial teams
•Experience presenting and pitching for business with strong presentation skills
•Experience with using data connectors to enable data/signal integration and enrichment that drive marketing efficiency
•Very strong knowledge of Pmax, Value Based Bidding, and other Google tools & capabilities
•Conversant/knowledgeable of product data feeds, and preferably one or two feed products (eg. Feedonomics)
•Illustrate strong relationships with Technology partners; Google, Meta, publishers etc.

Demonstrated Competencies
•Experience in working directly with clients & commercial teams
•Experience presenting and pitching for business with strong presentation skills
•Clear understanding of digital commercial models
•Experience with data analysis & reporting tools (e.g. Google Analytics; Looker.
•Ideally, experience with GCP tools (e.g. BQ, BQML, Vertex AI, etc.)
•Familiarity with measurement plans & tracking

Most new hires fall within this range and have the opportunity to earn more over time based on individual and company performance. However, the initial salary offer is based on several factors such as the individual's location, relevant knowledge, skills and experience for the position.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.