Paid Search Specialist (Remote)

We’re Novakid School, the next-generation early English learning platform that allows kids around the world to learn English efficiently, through play and fully remote practice with native-speaking teachers. Think cutting edge technology like AI-powered games and training apps that promote English speaking and comprehension based on the use of authentic content in English language. Think certified professionals with years and decades of expertise in children’s psychology and learning methods.

“Our vision is to change the way ESL children learn English by making it more engaging, effective, fun, and accessible. The ability to master the English language from an early age is critical to achieving a path of greater success and fulfillment, socially, emotionally, academically and professionally.”

– Max Azarov, Founder

The Team and Role:

The Marketing Team is responsible for all digital interactions with our customers (parents and students), from digital marketing through to onsite experiences and after-sale onboarding. We have big ambitions to transform our customers’ digital experience with easy, engaging journeys, and find new ways to connect them to more of what they love. The team totals around 50+ people and include a wide range of expertise across marketing, UX, UI, technical development and journey management.

We have an exciting new opportunity for a Paid Search Specialist to join the Performance Marketing Team.

You Will :

Plan, create, and manage PPC campaigns across a variety of channels according to Paid Search / Acquisition strategy and targets across a number of search platforms (e.g. Google Ads, Bing, Naver, etc.)

Keyword research and management to optimize bids (add PPC keywords and negative keywords)

Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics etc.)

Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

Manage and edit campaign budgets and adjusting bids to optimize ROAS,

Track daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend and sustain growth

Report KPIs to the rest of the team on a regular basis via various dashboards.

Ensure campaigns are aligned across multiple channels, avoiding wasted spend or crossover.

Work alongside other Performance marketers working on different channels and/or geo (SEO, PPC, Paid Social, Affiliate marketing, etc.) to meet our business goals.

Manage, review, and perform daily account responsibilities associated with all active Search Platforms