Key Facts

Remote From:

Full time

English

Hard Skills

Viral Marketing Brand Management Data-Driven Decision Making Social Data Analytics TikTok Intellectual Property Stakeholder Communications

Other Skills

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Cultural Sensitivity
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Creative Thinking
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Collaboration
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Leadership
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Communication
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Cultural Sensitivity

Roles & Responsibilities

Proven track record in owning and delivering creative strategies for short- and long-form video concepts (15–20s trailer-style content to YouTube formats) with proven viral potential.
Strong storytelling instincts capable of translating big ideas into clear formats, story arcs, and episodic concepts with defined hooks and emotional beats.
Experience collaborating with production teams (directors, editors, motion designers) and owning projects end-to-end to ensure emotional impact and viral potential.
Cultural audience insight with sensitivity to cross-cultural interpretation, humor, and relevance for parents, including the Turkish (TR) market.

Requirements:

Creative Concept Ownership: Lead ideation and creative strategy for short- and long-form video concepts for brand awareness initiatives; translate big ideas into clear formats, story arcs, and episodic concepts; define hooks, emotional beats, pacing, and cliffhangers for each concept.
Viral Testing Iteration: Design and oversee 15–20s “trailer-style” content to test concepts on TikTok, IG Reels, and YouTube Shorts; analyze early performance signals to decide what scales and what dies; iterate quickly based on audience reaction and insights.
Production Leadership: Provide crystal-clear creative brief and ownership of the concept vision for on-site production; work closely with internal and external production teams to ensure the final output matches the intended emotional impact and viral potential.
Cultural Audience Insight: Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market; anticipate cross-cultural interpretation, humor, and sensitivity.

Novakid

Edtech: Education + Technology

About Novakid

Novakid is a Series B EdTech startup ($41,5M raise) with double-digit revenue growth in 2023. This online English as a Second Language learning platform for children aged 4 to 12 has delivered over 15 million English lessons for kids since inception in 2017. This award-winning online English school offers one-to-one and group lessons with qualified and experienced teachers. Kids learn efficiently through full language immersion and fun games and activities, mastering English for academic and career success. The ability to master the English language from an early age is important for a child's future academic and career goals. Novakid complements school learning by giving kids a safe place for real-life English speaking practice, and the methodology is based on learning games - representing the new generation of online learning. Novakid has been recognised by a number of organisations across the world. In 2023, Novakid was included on the 2023 Inc 5000 list - position 105 of 5000, and is 1st in the Education category. In the same year, Novakid won the Best Digital Language Learning Product of the Year Award in the Digital Education Awards; was recognised as a finalist in the 2023 EdTech Digest Awards in the category of Best Language Learning Solution and Novakid was nominated as a finalist in the ‘Early Years’ category of the EdtechX Awards 2023. In 2022, Novakid was selected as the winner of the “Overall Language Learning Company of the Year” in the 2022 EdTech Breakthrough Awards. Novakid’s mission is to build a global community of young English learners designed to encourage deep and meaningful friendships across different cultures. Vacancies: https://hr.novakidschool.com/

Company type: Scaleup

Industry: Edtech: Education + Technology

Founded: 2018

Company size: 201 - 500

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Job description

At Novakid, we are on a mission to build the world’s best online education platform for children. With over 100,000 students and 4,000 teachers, Novakid is already one of the most popular language learning platforms for children aged 4–12 across Europe and Asia.

We are looking for a creative producer with a strong instinct for virality and storytelling, capable of building bold, emotionally engaging video content that parents actively choose to watch.

Your mission is to own the creative development of Novakid’s branded entertainment project, from short-form viral testing to long-form YouTube formats, and turn them into content franchises parents talk about, share, and follow out of genuine interest.

Being the creative engine driving short- and long-form video concepts, storytelling hooks, and trend-savvy campaigns. Close collaboration with production and social media teams, but you’ll be the project owner to ensure content is made to spread.

Key Responsibilities:

Creative Concept Ownership

Lead ideation and creative strategy for short- and long-form video concepts for brand awareness initiatives
Translate big ideas into clear creative formats, story arcs, and episodic concepts
Define hooks, emotional beats, pacing, and cliffhangers for each concept

Viral Testing & Iteration

Design and oversee 15–20s “trailer-style” content to test concepts on TikTok, IG Reels and YouTube Shorts
Analyze early performance signals (retention, comments, likes, shares) to decide what scales and what dies
Iterate fast based on audience reaction and insight, via creative methods

Production Leadership

Crystal clear creative briefing and ownership of the concept vision for on-site production
Work closely with internal and external production teams (directors, editors, motion designers)
Ensure the final output matches the intended emotional impact and viral potential

Cultural & Audience Insight

Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market
Anticipate cross-cultural interpretation, humor, and sensitivity
Keep Novakid relevant to real parent conversations, not marketing narratives