5-7+ years of experience in copywriting, content strategy, or brand marketing
Proven track record working with luxury, fashion, or lifestyle brands
Exceptional writing and editing skills, with a strong command of the English language
Solid understanding of content marketing, SEO, and organic growth strategies
Requirements:
Own the brand's written voice and guide the strategic direction of content across all channels, including email, social media, LinkedIn, and website copy
Define, refine, and maintain a consistent and distinctive brand voice; lead content direction with design and editing teams to ensure brand alignment
Translate brand positioning into high-converting messaging for a luxury and lifestyle audience; optimize content for SEO, engagement, and reach
Collaborate with the founder and marketing team on campaigns, launches, and key initiatives; identify PR and media outreach opportunities; continuously refine messaging based on audience insights and performance data
Job description
A fast-growing, Switzerland-based fashion brand in the wetsuits and water sports space is seeking a Senior Brand and Content Strategist to lead the evolution of its content ecosystem and maximize performance across digital channels, including Instagram, TikTok, and LinkedIn.
Part-time: 16hours/week (can transition to more hours) Work Set-Up: Fully remote, Independent Contractor Work Hours: CET Monthly Salary: $640-$960 (depending on experience)
What You'll Be Doing: As a Brand and Content Expert you will own the brand’s written voice and drive the strategic direction of content across all channels for a luxury active swimwear brand.
Own and develop all written content across channels, including email marketing and newsletters, social media captions (Instagram, TikTok, etc.), LinkedIn posts, and website copy
Define, refine, and maintain a consistent and distinctive brand voice across all touchpoints
Lead content direction and provide clear guidance to design and editing teams to ensure brand alignment
Translate brand positioning into compelling, high-converting messaging for a luxury and lifestyle audience
Optimize content for organic performance, focusing on SEO, engagement, and reach
Collaborate closely with the founder and marketing team on campaigns, launches, and key initiatives
Identify and execute opportunities for PR and media outreach to expand brand visibility
Continuously refine messaging based on audience insights, performance data, and brand evolution
Demonstrate a strong ability to translate complex or technical concepts into clear, engaging, and on-brand narratives
Who You Are:
5–7+ years of experience in copywriting, content strategy, or brand marketing
Proven track record working with luxury, fashion, or lifestyle brands
Exceptional writing and editing skills, with a strong command of the English language
Ability to translate complex or technical product details (e.g., materials, performance features) into engaging, accessible, and on-brand messaging
Strong capability to craft elevated, high-end messaging aligned with luxury brand positioning
Solid understanding of content marketing, SEO, and organic growth strategies
Experience operating in a strategic capacity, beyond executional delivery
Self-directed and highly organized, with the ability to work independently in a remote environment
Nice to Have:
Experience with luxury or lifestyle brands
Background in PR, media outreach, or brand partnerships
Personal interest in or connection to the ocean, water sports, or marine lifestyle
