Product Marketing Manager - Software

Heunets is a forward-thinking technology company committed to delivering innovative solutions that empower businesses and individuals. We thrive on creativity, collaboration, and customer-centricity.

Role Overview:

We are seeking a Product Marketing Manager with proven industry experience to lead go-to-market strategies, drive product positioning, and enable sales success in a dynamic, fast-paced environment. This role requires a blend of strategic thinking and hands-on execution, with expertise in messaging, competitive analysis, and customer insights.

Key Responsibilities:

• Go-to-Market Strategy: Develop and execute GTM plans for new product launches and feature releases.
• Product Positioning & Messaging: Craft compelling value propositions and messaging that resonate with target audiences.
• Market Research & Competitive Analysis: Conduct research to understand market trends, customer needs, and competitive landscape.
• Sales Enablement: Create sales collateral, presentations, and training materials to support revenue teams.
• Content Development: Collaborate with marketing teams to produce blogs, case studies, and product-related content.
• Customer Insights: Gather feedback from customers and translate insights into actionable strategies.
• Cross-functional Collaboration: Work closely with Product, Sales, and Customer Success teams to align marketing initiatives with business objectives.
• Performance Tracking: Monitor KPIs and report on the effectiveness of product marketing campaigns.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
• Minimum 3–5 years of product marketing experience in the technology industry (SaaS or B2B preferred).
• Strong understanding of B2B marketing strategies and product lifecycle management.
• Excellent communication and storytelling skills.
• Proficiency with tools like HubSpot, Salesforce, Analytics, and project management platforms.
• Ability to thrive in a fast-paced, collaborative environment.

Preferred Skills:

• Experience in B2B technology or SaaS environments.
• Experience with start-up organization
• Familiarity with AI-driven personalization and privacy-first marketing.
• Ability to translate technical features into customer-centric benefits.
• Creative thinker with a strategic mindset.

Why you should apply

• Competitive salary and performance bonuses.
• Professional development opportunities.
• Collaborative and supportive work environment
• Flexible work hours, fully remote

Work Hours: US Eastern Time

Job Type: Full-Time