Are you ready to lead and scale mobile app growth across international markets?
We are looking for an App Growth Lead to build and scale mobile acquisition across multiple markets (starting with Portugal and Poland and expanding internationally). This role will own App Store Optimisation (ASO), Apple Search Ads (ASA), and overall app growth strategy and execution. The role will work closely with local market teams and external partners, while building internal expertise and processes.
All you need is:
- 3–6+ years in growth or performance marketing;
- Experience with mobile apps (iOS preferred);
- Hands-on experience with Apple Search Ads and performance marketing;
- Strong analytical mindset and ability to work with data.
Your Profile:
- Growth-oriented mindset (not just execution);
- Comfortable working with ambiguity;
- Strong ownership and accountability;
- Hands-on and pragmatic approach.
Your daily adventures will look like:
1. App Growth Ownership:
- Define and execute app growth strategy (iOS priority, Android secondary);
- Drive installs, keyword rankings, and conversion improvements;
- Manage growth across multiple markets.
2. ASO (App Store Optimisation):
- Define keyword strategy per market;
- Manage metadata updates (titles, subtitles, descriptions);
- Track and improve keyword rankings;
- Optimise conversion (screenshots, icons, store assets).
3. ASA (Apple Search Ads):
- Plan and manage ASA campaigns (brand, generic, competitor keywords);
- Optimise campaigns based on CPI / ROAS;
- Use ASA insights to inform ASO strategy.
4. Performance & Analytics:
- Define and track key metrics: installs (organic vs paid), CPI / CAC, keyword rankings, conversion rate;
- Build dashboards and reporting;
- Analyse performance and identify growth opportunities.
5. Cross-Market Coordination:
- Work with local teams to: identify relevant keywords, adapt messaging, and align campaigns.
6. External Partner Management:
- Manage ASO / growth contractors;
- Evaluate performance and outputs;
- Ensure knowledge transfer internally.
7. Build Internal Capability:
- Document learnings and playbooks;
- Create repeatable processes for new markets;
- Reduce dependency on external vendors over time.
Why you will love working here:
- Competitive salary;
- Opportunity to shape the marketing strategy of a fast-growing sportsbook & casino operator;
- Dynamic, friendly and innovative work environment;
- Career growth and professional development opportunities.
And this is how our interview process goes:
- A 30-minute interview with a member of our HR team to get to know you and your experience;
- A final 2-hour interview to gauge your fit with our culture and working style.
Sounds interesting? Do not hesitate to apply or contact us if you have any questions!
