Go To Market Enablement Lead

Description

Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities, including agentless cloud posture discovery, real-time threat protection, and integrated API security. From misconfigurations to malware defense, Upwind ensures end-to-end, cost-effective cloud infrastructure protection. At Upwind, you’ll have the opportunity to think creatively, explore new ideas, and use your skills to make a meaningful impact on our growth.

We are looking for our first GTM Enablement leader partner to bridge the gap between our high-level business strategy and the daily execution of our sales team. As a fast-growing startup, we have the "what" and the "why" figured out—now we need you to build the "how."

This isn't a role for someone who just likes to make slide decks. We need a builder who can translate complex business needs into actionable training, playbooks, and processes that help our reps close deals faster and our managers coach more effectively.

Responsibilities 

• Build and run onboarding programs that get new hires productive fast
• Organize agendas, stakeholders, tools, and resources so reps know where to find what they need and how to use it
• Partner with PMM, Product, Sales, and Leadership to create clear, effective sales messaging
• Build and deliver sales assets, talk tracks, battlecards, and training
• Improve competitive intelligence and align positioning across teams
• Support deal readiness by helping reps prioritize accounts, sharpen messaging, and prepare for strategic opportunities
• Drive adoption of tools, content, and processes that improve field effectiveness

• Use AI and enablement tools to increase team productivity and execution

Requirements

• 10+ Years of Experience in Sales Enablement, Revenue Enablement, Sales Ops, PMM, or a related GTM role in the CyberSecurity business.
• Ability to build and execute programs and processes from scratch
• Strong cross-functional leadership and communication
• Ability to turn complexity into clear, usable guidance for the field
• A practical, high-ownership mindset

Why Join Us

This is a foundational role with high visibility and high impact. You will define how enablement works here and directly improve how our GTM organization executes.