Key Facts

Remote From:

Fixed term

Mid-level (2-5 years)

English

Hard Skills

A/B Testing Mobile Marketing Email Marketing Performance Analysis Discrete Mathematics Email Marketing Campaign Management Email Marketing Marketing Analysis Conversion Marketing Image Analysis Campaign Management Presentation Design Cross-Functional Collaboration

Other Skills

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Problem Reporting
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Time Management
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Detail Oriented
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Analytical Thinking

Roles & Responsibilities

2 years of experience in email marketing, including hands-on use of Klaviyo or similar platforms.
Proven experience conducting A/B testing and optimizing campaigns for improved performance.
Strong analytical skills with the ability to interpret performance data and generate actionable recommendations.
Ability to brief creative teams and collaborate effectively on campaign design and execution.

Requirements:

Develop and execute effective email and SMS marketing strategies to engage customers and drive conversions.
Set up and manage email campaigns in Klaviyo, ensuring alignment with marketing goals and brand guidelines; coordinate SMS campaigns with overall marketing efforts.
Track and report on campaign performance (open rates, click-through rates, conversions) and conduct A/B testing to optimize future campaigns.
Collaborate with cross-functional teams to brief creative and deliver cohesive, data-driven campaigns across email and SMS channels.

Job description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is seeking an experienced email marketing professional to strengthen campaign execution across email and SMS channels. This role is focused on driving engagement and conversions through strategic campaign planning, performance analysis, and close collaboration with creative teams to deliver high-quality, data-driven customer communication.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

The Email Marketing Specialist will be responsible for executing email and SMS marketing strategies, managing campaigns, conducting A/B testing, and reporting on performance. This role requires hands-on experience with Klaviyo, strong analytical thinking, and the ability to coordinate closely with creative and cross-functional teams to deliver campaigns that align with broader marketing goals.

Key Responsibilities

Email & SMS Strategy & Execution

Develop and execute effective email and SMS marketing strategies to engage customers and drive conversions.
Set up and manage email campaigns in Klaviyo, ensuring alignment with marketing goals and brand guidelines.
Set up, send, and manage SMS campaigns in coordination with overall marketing efforts.
Brief creative teams on email and SMS content requirements and provide direction to ensure cohesive and visually appealing templates across both channels.

Performance Analysis & Reporting

Track and report on campaign performance, including open rates, click-through rates, and conversions.
Provide actionable insights to improve future campaigns based on data-driven results.

A/B Testing & Optimization

Conduct A/B testing on subject lines, content, design, and calls to action to improve campaign performance.
Continuously refine email marketing strategies based on test outcomes and performance insights.

Collaboration & Campaign Management

Collaborate with cross-functional teams to create email content aligned with broader marketing campaigns.
Ensure campaigns are executed on schedule and meet established deadlines.

Qualifications

Experience

2 years of experience in email marketing, including hands-on use of Klaviyo or similar email marketing platforms.
Proven experience conducting A/B testing and optimizing campaigns for improved performance.

Skills

Strong understanding of email marketing best practices, reporting, and performance analysis.
Ability to brief creative teams and collaborate effectively on campaign design and execution.
Excellent attention to detail with the ability to manage multiple campaigns simultaneously.
Strong analytical skills with the ability to interpret performance data and generate actionable recommendations.
Familiarity with email automation and segmentation best practices.

What Success Looks Like

Successful execution of email campaigns that generate strong engagement and conversions.
Increased campaign performance through continuous testing, optimization, and analysis.
Timely delivery of campaigns aligned with overall marketing strategies.

Opportunity

This role offers the opportunity to take ownership of key retention and engagement initiatives through email and SMS marketing. The position provides direct impact on brand growth, close collaboration with creative and marketing teams, and the chance to continuously improve campaign performance through strategic testing and optimization.